Top Apparel & Fashion Websites in Australia

Name: Top websites in Australia (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Australia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

myer.com.au

10.01M

26.09%2.61M

73.91%7.4M

↓11.29%

↑41.58%

Direct

theiconic.com.au

7.03M

38.01%2.67M

61.99%4.36M

↑5.82%

↑56.36%

Direct

shein.com

5.77M

44.45%2.56M

55.55%3.21M

↓35.18%

↑66.19%

Direct

cottonon.com

4.55M

27.9%1.27M

72.1%3.28M

↑5.01%

↑124.08%

Direct

davidjones.com

3.96M

36.13%1.43M

63.87%2.53M

↓27.66%

↑86.96%

Direct

uniqlo.com

3.18M

31%987.13K

69%2.2M

↑6.82%

↑38.1%

Direct

depop.com

2.46M

57.83%1.42M

42.17%1.04M

↓1.85%

↑94.04%

Direct

glassons.com

2.43M

44.15%1.07M

55.85%1.36M

↑5.71%

↑109.43%

Direct

princesspolly.com.au

2.33M

35.93%836.55K

64.07%1.49M

↑28.6%

↑156.5%

Direct

jd-sports.com.au

2.13M

29.57%631.22K

70.43%1.5M

↓1.56%

↑63.76%

Direct

lululemon.com.au

1.92M

28.51%548.36K

71.49%1.37M

↑2.49%

↑173.08%

Direct

dissh.com.au

1.85M

16.42%303.85K

83.58%1.55M

↑0.7%

↑245.19%

Direct

asos.com

1.8M

36.56%659.37K

63.44%1.14M

↓1.52%

↑41.37%

Direct

kookai.com.au

1.73M

32.02%553.69K

67.98%1.18M

↑13.25%

↑290.64%

Direct

forevernew.com.au

1.72M

18.29%314.53K

81.71%1.4M

↑39.3%

↑60.18%

Direct

karmanow.com

1.63M

69.82%1.14M

30.18%492.68K

↓9.44%

↑22.51%

Direct

countryroad.com.au

1.42M

31.31%444.21K

68.69%974.54K

↓11.88%

↑125.24%

Direct

threads.com

1.4M

52.08%729.87K

47.92%671.66K

↓19.48%

↑116,298.47%

Direct

billyj.com.au

1.37M

17.36%238.03K

82.64%1.13M

↑22.54%

↑187.23%

Direct

zara.com

1.37M

38.66%528.28K

61.34%838.12K

↓15.7%

↑104%

Direct

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Key Insights on Top Apparel & Fashion Websites in Australia on February 2026

As of February 2026, myer.com.au leads Apparel & Fashion in Australia with 10.01M monthly visits. Its audience skews mobile-first (26.09% desktop / 26.09% mobile), and traffic is down month over month -11.29% and up year over year 41.58%. theiconic.com.au holds second with 7.03M visits and a mobile-leaning mix (38.01% desktop / 61.99% mobile), while shein.com ranks third with 5.77M visits.

Across the leaders, calibre.com.au is the most mobile-first (94.52% of visits), whereas karmanow.com is the most desktop-reliant (69.82%). Momentum favors coach.com in the latest month (687.59%), while salvosstores.com.au shows the steepest pullback.

Acquisition patterns also differ: myer.com.au is driven primarily by search, myer.com.au by direct, and myer.com.au by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Australia