Top Apparel & Fashion Websites in Turkey

Name: Top websites in Turkey (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Turkey, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

mavi.com

4.28M

5.99%256.04K

94.01%4.02M

↓45.7%

↑32.64%

Direct

boyner.com.tr

3.27M

28.68%938.57K

71.32%2.33M

↓42.03%

↓13.61%

Direct

beymen.com

2.88M

35.2%1.01M

64.8%1.86M

↓13.86%

↑2.81%

Direct

zara.com

2.85M

36.99%1.05M

63.01%1.8M

↓30.28%

↑9.14%

Direct

lcw.com

2.82M

23.86%671.99K

76.14%2.14M

↓38.51%

↑22%

Direct

adidas.com.tr

2.22M

17.19%381.8K

82.81%1.84M

↓34.91%

↑31.49%

Direct

flo.com.tr

2.18M

13.32%290.96K

86.68%1.89M

↓23.46%

↓32.86%

Direct

modaselvim.com

1.74M

1.34%23.26K

98.66%1.72M

↓27.33%

↓9.44%

Direct

hm.com

1.46M

25.71%375.15K

74.29%1.08M

↓53.37%

↓3.16%

Direct

dolap.com

1.4M

18.94%265.1K

81.06%1.13M

↓0.04%

↑55.84%

Direct

defacto.com.tr

1.38M

21.91%302.82K

78.09%1.08M

↓30.1%

↓28.52%

Direct

mango.com

1.36M

31.22%425.31K

68.78%936.9K

↓65.59%

↑26.43%

Direct

koton.com

1.3M

16.02%207.83K

83.98%1.09M

↑11.33%

↓24.49%

Direct

derimod.com.tr

1.29M

16.39%212.02K

83.61%1.08M

↑5.65%

↓17.46%

Direct

uspoloassn.com

1.15M

7.3%84.36K

92.7%1.07M

↓27.8%

↓11.46%

Direct

bershka.com

912.98K

30.35%277.09K

69.65%635.89K

↓32.74%

↓15.82%

Direct

slazenger.com.tr

845.01K

6.52%55.09K

93.48%789.92K

↓10.53%

↓23.07%

Direct

penti.com

836.44K

15.73%131.56K

84.27%704.88K

↓45.19%

↓26.65%

Direct

skechers.com.tr

824.27K

15.5%127.76K

84.5%696.51K

↑64.08%

↓30.05%

Direct

pullandbear.com

785.31K

35.22%276.61K

64.78%508.71K

↓48.83%

↓2.53%

Direct

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Key Insights on Top Apparel & Fashion Websites in Turkey on February 2026

As of February 2026, mavi.com leads Apparel & Fashion in Turkey with 4.28M monthly visits. Its audience skews mobile-first (5.99% desktop / 5.99% mobile), and traffic is down month over month -45.7% and up year over year 32.64%. boyner.com.tr holds second with 3.27M visits and a mobile-leaning mix (28.68% desktop / 71.32% mobile), while beymen.com ranks third with 2.88M visits.

Across the leaders, esswaap.com is the most mobile-first (99.31% of visits), whereas lcwaikiki.com is the most desktop-reliant (44.44%). Momentum favors e-chima.com in the latest month (910.9%), while suvari.com.tr shows the steepest pullback.

Acquisition patterns also differ: mavi.com is driven primarily by search, mavi.com by direct, and mavi.com by referral; overall, 97 of the top 100 sites are direct-led, 3 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Turkey