Top Apparel & Fashion Websites in Iceland

Name: Top websites in Iceland (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Iceland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

boozt.com

66.53K

99.52%66.21K

0.48%318

↓30.44%

↑24.22%

Direct

shein.com

16.1K

98.45%15.85K

1.55%249

↓21.06%

↑21.25%

Direct

66north.com

13.47K

90.04%12.13K

9.96%1.34K

↓35.89%

↑2.33%

Direct

oneractive.com

12.76K

100%12.76K

-

↑54.01%

↑1,519.33%

Direct

s4s.is

11.94K

97.15%11.6K

2.85%340

↓10.85%

↓8.82%

Direct

zara.com

11.53K

90.07%10.38K

9.93%1.14K

↓16.21%

↑57.71%

Direct

threads.com

10.52K

98.26%10.33K

1.74%183

↑0.78%

↑10,584,900%

Direct

nextdirect.com

9.05K

97.82%8.85K

2.18%197

↓15.26%

↑274.17%

Direct

asos.com

8.83K

97.64%8.62K

2.36%208

↓15.92%

↑8.05%

Direct

karmanow.com

7.93K

100%7.93K

-

↓12.06%

↓2.05%

Direct

kids-world.com

7.33K

100%7.33K

-

↓22.36%

↑153.31%

Direct

icewear.is

5.9K

97.58%5.76K

2.42%143

↓40.92%

↓0.66%

Search

jadedldn.com

4.83K

100%4.83K

-

↑572.32%

↑332.91%

Direct

warhammer.com

4.71K

100%4.71K

-

↓23.57%

↑77.74%

Direct

skims.com

4.06K

95.42%3.88K

4.58%186

↑152.55%

↑53.22%

Direct

herragardurinn.is

3.95K

77.89%3.08K

22.11%873

↓28.84%

↑10.99%

Search

herrafataverslun.is

3.77K

100%3.77K

-

↓14.44%

↑79.14%

Search

vinted.pl

3.76K

69.82%2.63K

30.18%1.14K

↑57.36%

↑179.32%

Direct

uniqlo.com

3.62K

95.99%3.47K

4.01%145

↑92.6%

↓11.11%

Direct

booztlet.com

3.6K

100%3.6K

-

↓23.73%

↓16.57%

Search

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Key Insights on Top Apparel & Fashion Websites in Iceland on February 2026

As of February 2026, boozt.com leads Apparel & Fashion in Iceland with 66.53K monthly visits. Its audience skews desktop-first (99.52% desktop / 99.52% mobile), and traffic is down month over month -30.44% and up year over year 24.22%. shein.com holds second with 16.1K visits and a desktop-leaning mix (98.45% desktop / 1.55% mobile), while 66north.com ranks third with 13.47K visits.

Across the leaders, madewell.com is the most mobile-first (100% of visits), whereas oneractive.com is the most desktop-reliant (100%). Momentum favors motelrocks.com in the latest month (735.92%), while petiteknit.com shows the steepest pullback.

Acquisition patterns also differ: boozt.com is driven primarily by search, boozt.com by direct, and boozt.com by referral; overall, 76 of the top 100 sites are direct-led, 21 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Iceland