Top Apparel & Fashion Websites in Israel

Name: Top websites in Israel (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Israel, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

2.46M

19.49%478.66K

80.51%1.98M

↓13.6%

↑60.09%

Direct

factory54.co.il

635.29K

11.26%71.52K

88.74%563.77K

↑1.33%

↑178.08%

Direct

hm.com

583.1K

15.89%92.67K

84.11%490.43K

↓37.12%

↑85.68%

Direct

zara.com

390.83K

33.71%131.75K

66.29%259.08K

↓34.29%

↑27.8%

Direct

revolve.com

315.37K

15.58%49.14K

84.42%266.22K

↑13.75%

↑111.48%

Direct

shoofra.co.il

282.65K

25.17%71.15K

74.83%211.51K

↓0.72%

↑31.64%

Direct

karmanow.com

267.9K

79.09%211.87K

20.91%56.03K

↓21.46%

↑57.42%

Direct

threads.com

261.69K

33.24%86.99K

66.76%174.71K

↓26.52%

↑34,383.12%

Direct

tradeinn.com

261.26K

26.75%69.88K

73.25%191.38K

↑7.94%

↑117.86%

Direct

golf-il.co.il

239.39K

17.3%41.41K

82.7%197.98K

↑1.77%

↑3%

Direct

asos.com

196.43K

49.71%97.64K

50.29%98.79K

↓25.61%

↑16.77%

Direct

adidas.co.il

179.95K

40.92%73.64K

59.08%106.31K

↓23.21%

↓14.79%

Direct

storyonline.co.il

179.65K

15.52%27.89K

84.48%151.76K

↓28.78%

↑67.38%

Direct

aloyoga.com

157.48K

15.83%24.94K

84.17%132.54K

↑39.78%

↑230.76%

Direct

ae.com

156.66K

5.31%8.32K

94.69%148.33K

↑42.1%

↑313.33%

Direct

uniqlo.com

152.37K

17.04%25.96K

82.96%126.41K

↓21.08%

↑174.01%

Direct

halloweencostumes.com

149.64K

14.4%21.54K

85.6%128.1K

↓60.24%

↑104.62%

Direct

plazmalab.com

141.03K

1.9%2.67K

98.1%138.36K

↑1,539.13%

↑285.75%

Direct

shoesonline.co.il

84.66K

28.29%23.95K

71.71%60.71K

↑4.33%

↓35.97%

Direct

pullandbear.com

71.33K

34.05%24.29K

65.95%47.04K

↓72.31%

↑67.72%

Direct

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Key Insights on Top Apparel & Fashion Websites in Israel on February 2026

As of February 2026, shein.com leads Apparel & Fashion in Israel with 2.46M monthly visits. Its audience skews mobile-first (19.49% desktop / 19.49% mobile), and traffic is down month over month -13.6% and up year over year 60.09%. factory54.co.il holds second with 635.29K visits and a mobile-leaning mix (11.26% desktop / 88.74% mobile), while hm.com ranks third with 583.1K visits.

Across the leaders, fuchsiashaw.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (79.09%). Momentum favors expresstrainers.com in the latest month (13,155.77%), while shanishemer.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 84 of the top 100 sites are direct-led, 14 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Israel