Top Travel & Tourism Websites in Australia

Name: Top websites in Australia (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Australia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

10.35M

54.66%5.66M

45.34%4.69M

↓18.38%

↓0.87%

Direct

qantas.com

9.91M

44.23%4.38M

55.77%5.53M

↓0.13%

↑0.32%

Direct

jetstar.com

5.88M

33.31%1.96M

66.69%3.92M

↓23.77%

↑23.71%

Direct

airbnb.com.au

4.66M

49.18%2.29M

50.82%2.37M

↓14.79%

↓0.73%

Direct

skyscanner.com.au

4.53M

51.61%2.34M

48.39%2.19M

↓23.1%

↑3.23%

Direct

willyweather.com.au

4.14M

20.84%861.77K

79.16%3.27M

↓39.08%

↓7.33%

Direct

tripadvisor.com.au

3.58M

49.9%1.79M

50.1%1.79M

↓25.87%

↓20.88%

Search

trip.com

2.45M

52.43%1.28M

47.57%1.17M

↓28.42%

↑45.88%

Direct

luxuryescapes.com

2.17M

33.35%722.43K

66.65%1.44M

↓2.14%

↑56.67%

Direct

americanexpress.com

2.07M

67.68%1.4M

32.32%669.89K

↓14.14%

↑4.96%

Direct

agoda.com

1.92M

51.31%983.08K

48.69%932.94K

↓12.81%

↓14.05%

Direct

getyourguide.com

1.66M

36.21%601.95K

63.79%1.06M

↓19.13%

↑83.31%

Direct

flightradar24.com

1.56M

45.18%702.53K

54.82%852.6K

↓24.41%

↑14.47%

Direct

flightcentre.com.au

1.44M

48.97%703.07K

51.03%732.68K

↓50.12%

↑16.11%

Direct

flightaware.com

1.32M

27%355.95K

73%962.19K

↓9.77%

↑12.82%

Direct

expedia.com.au

1.29M

66.42%856.24K

33.58%432.98K

↓33.2%

↓4.25%

Direct

accor.com

1.28M

48.91%627.92K

51.09%655.82K

↓23.5%

↑9.45%

Direct

klook.com

1.23M

49.12%605.15K

50.88%626.95K

↓25.93%

↑5.59%

Direct

webjet.com.au

1.14M

52.54%598.95K

47.46%541.03K

↓33.39%

↓5.35%

Direct

carnival.com.au

1.05M

21.08%221.9K

78.92%830.58K

↑39.69%

↑67.51%

Direct

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Key Insights on Top Travel & Tourism Websites in Australia on February 2026

As of February 2026, booking.com leads Travel & Tourism in Australia with 10.35M monthly visits. Its audience skews desktop-first (54.66% desktop / 54.66% mobile), and traffic is down month over month -18.38% and down year over year -0.87%. qantas.com holds second with 9.91M visits and a mobile-leaning mix (44.23% desktop / 55.77% mobile), while jetstar.com ranks third with 5.88M visits.

Across the leaders, rainymood.com is the most mobile-first (98.83% of visits), whereas hotels.com is the most desktop-reliant (80.55%). Momentum favors momondo.com.au in the latest month (249.58%), while escape.com.au shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 85 of the top 100 sites are direct-led, 12 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Australia