Top Apparel & Fashion Websites in Brazil

Name: Top websites in Brazil (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Brazil, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

19.78M

20.45%4.04M

79.55%15.74M

↓12.08%

↑65.96%

Direct

netshoes.com.br

9.77M

38.01%3.71M

61.99%6.06M

↓27.32%

↓21.39%

Direct

threads.com

8.42M

37.57%3.17M

62.43%5.26M

↓33.29%

↑98,836.09%

Direct

lojasrenner.com.br

3.98M

42.27%1.68M

57.73%2.3M

↓17.79%

↓11.35%

Direct

dafiti.com.br

2.46M

41.82%1.03M

58.18%1.43M

↓20.31%

↓11.46%

Direct

farmrio.com.br

1.76M

13.94%244.74K

86.06%1.51M

↓43.57%

↓12.87%

Direct

riachuelo.com.br

1.57M

39.62%620.29K

60.38%945.46K

↓38.13%

↑20.14%

Direct

cea.com.br

1.52M

43.92%666.29K

56.08%850.74K

↓42.96%

↑7.92%

Direct

privalia.com

1.45M

23.01%333.03K

76.99%1.11M

↑10.41%

↑57.41%

Direct

arezzo.com.br

1.3M

27.13%353.88K

72.87%950.65K

↑61.87%

↓11.23%

Direct

hering.com.br

1.27M

38.56%490.86K

61.44%782.16K

↓24.1%

↓0.58%

Direct

vans.com.br

1.23M

27.94%343.48K

72.06%885.98K

↓4.41%

↓20.63%

Direct

olympikus.com.br

1.12M

35.4%394.81K

64.6%720.51K

↓12.96%

↑13.58%

Direct

marisa.com.br

842.1K

16.28%137.06K

83.72%705.04K

↓10.55%

↓16.79%

Direct

zara.com

820.98K

69.57%571.2K

30.43%249.79K

↓43.4%

↓5.08%

Direct

tradeinn.com

806.38K

16.91%136.37K

83.09%670.02K

↑22.56%

↓25.55%

Direct

mercari.com

630.5K

38.06%239.95K

61.94%390.55K

↑39.25%

↑16.3%

Direct

bagaggio.com.br

602.42K

20.46%123.23K

79.54%479.19K

↓13.29%

↑3.92%

Direct

posthaus.com.br

593.88K

21.21%125.94K

78.79%467.95K

↑1.27%

↓2.34%

Direct

zattini.com.br

571.79K

31.06%177.61K

68.94%394.17K

↓32.6%

↓36.93%

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Key Insights on Top Apparel & Fashion Websites in Brazil on February 2026

As of February 2026, shein.com leads Apparel & Fashion in Brazil with 19.78M monthly visits. Its audience skews mobile-first (20.45% desktop / 20.45% mobile), and traffic is down month over month -12.08% and up year over year 65.96%. netshoes.com.br holds second with 9.77M visits and a mobile-leaning mix (38.01% desktop / 61.99% mobile), while threads.com ranks third with 8.42M visits.

Across the leaders, hugoboss.com is the most mobile-first (96.12% of visits), whereas lelis.com.br is the most desktop-reliant (78.51%). Momentum favors viamia.com.br in the latest month (401.72%), while hugoboss.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 90 of the top 100 sites are direct-led, 9 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Brazil