Top Apparel & Fashion Websites in Estonia

Name: Top websites in Estonia (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Estonia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aboutyou.ee

70.71K

92.44%65.37K

7.56%5.35K

↓30.23%

↓3.07%

Direct

threads.com

68.31K

87.65%59.87K

12.35%8.44K

↓30.1%

↑96,935.01%

Direct

shein.com

55.02K

86.12%47.38K

13.88%7.64K

↑0.23%

↓21.35%

Direct

reserved.com

51.95K

80.03%41.57K

19.97%10.38K

↓31.48%

↑26.79%

Direct

sinsay.com

42.95K

68.17%29.28K

31.83%13.67K

↓15.61%

↓1.19%

Direct

boozt.com

40.3K

92.96%37.46K

7.04%2.84K

↓11.16%

↑44.16%

Direct

hm.com

23.73K

96.83%22.98K

3.17%751

↓14.27%

↑8.03%

Direct

denimdream.com

23.03K

91.62%21.1K

8.38%1.93K

↑14.51%

↓20.3%

Direct

rademar.ee

22.89K

80.51%18.43K

19.49%4.46K

↓18.13%

↓7.82%

Direct

zara.com

18.21K

92.84%16.9K

7.16%1.3K

↓28.59%

↑12.7%

Direct

asos.com

16.72K

98.09%16.4K

1.91%319

↓23.22%

↓6.29%

Direct

membershop.ee

16.22K

84.43%13.7K

15.57%2.53K

↓32.46%

↓43.63%

Direct

ballzy.eu

15.81K

89.83%14.21K

10.17%1.61K

↑2.12%

↓34.81%

Direct

next.com.ee

15.56K

81.11%12.62K

18.89%2.94K

↓51.05%

↑83.25%

Direct

arket.com

14.85K

29.1%4.32K

70.9%10.53K

↓53.41%

↑282.42%

Direct

yoox.com

13.3K

100%13.3K

-

↑208.61%

↑40.11%

Direct

vestiairecollective.com

11.88K

100%11.88K

-

↑20.11%

↑29.31%

Direct

mohito.com

11.11K

85.56%9.51K

14.44%1.61K

↓24.52%

↓20.34%

Direct

mango.com

10.5K

56.02%5.88K

43.98%4.62K

↓55.04%

↑88.43%

Direct

karmanow.com

10.33K

100%10.33K

-

↑1.61%

↓4.19%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Estonia on February 2026

As of February 2026, aboutyou.ee leads Apparel & Fashion in Estonia with 70.71K monthly visits. Its audience skews desktop-first (92.44% desktop / 92.44% mobile), and traffic is down month over month -30.23% and down year over year -3.07%. threads.com holds second with 68.31K visits and a desktop-leaning mix (87.65% desktop / 12.35% mobile), while shein.com ranks third with 55.02K visits.

Across the leaders, flattered.com is the most mobile-first (100% of visits), whereas yoox.com is the most desktop-reliant (100%). Momentum favors woolrich.com in the latest month (1,971.89%), while sellpy.com shows the steepest pullback.

Acquisition patterns also differ: aboutyou.ee is driven primarily by search, aboutyou.ee by direct, and aboutyou.ee by referral; overall, 75 of the top 100 sites are direct-led, 22 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Estonia