Top Apparel & Fashion Websites in India
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Apparel & Fashion Websites in India, Updated February 2026
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Key Insights on Top Apparel & Fashion Websites in India on February 2026
As of February 2026, myntra.com leads Apparel & Fashion in India with 41.34M monthly visits. Its audience skews mobile-first (22.25% desktop / 22.25% mobile), and traffic is down month over month -9.51% and down year over year -20.46%. meesho.com holds second with 35.99M visits and a mobile-leaning mix (41.53% desktop / 58.47% mobile), while ajio.com ranks third with 14.84M visits.
Across the leaders, cameooutfits.in is the most mobile-first (99.99% of visits), whereas mirraw.com is the most desktop-reliant (53.71%). Momentum favors kwabey.com in the latest month (277.93%), while montecarlo.in shows the steepest pullback.
Acquisition patterns also differ: myntra.com is driven primarily by search, myntra.com by direct, and myntra.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.
These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Apparel & Fashion Websites in India
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