Top Apparel & Fashion Websites in Poland

Name: Top websites in Poland (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Poland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vinted.pl

11.59M

55.82%6.47M

44.18%5.12M

↓12.07%

↑19.54%

Direct

zalando.pl

10.07M

33.41%3.36M

66.59%6.7M

↓10.89%

↑1.11%

Direct

shein.com

5.35M

14.39%770.24K

85.61%4.58M

↓17.79%

↑81.42%

Direct

reserved.com

4.77M

29.21%1.39M

70.79%3.38M

↓24.92%

↑15.65%

Direct

hm.com

4.08M

30.02%1.22M

69.98%2.85M

↑0.42%

↑1.98%

Direct

sinsay.com

3.76M

26.13%982.85K

73.87%2.78M

↓4.03%

↑3.75%

Direct

eobuwie.com.pl

3.58M

23.19%829.88K

76.81%2.75M

↓27.7%

↑1.32%

Direct

zalando-lounge.pl

3.27M

52.72%1.72M

47.28%1.55M

↓36.76%

↓4.34%

Direct

ccc.eu

2.64M

13.59%358.76K

86.41%2.28M

↓30.19%

↓14.27%

Direct

zara.com

2.61M

46.8%1.22M

53.2%1.39M

↓25%

↓0.69%

Direct

mohito.com

1.81M

24.99%453.11K

75.01%1.36M

↓24.52%

↓13.17%

Direct

modivo.pl

1.61M

31.63%510.33K

68.37%1.1M

↓36.76%

↑10.94%

Direct

ochnik.com

1.61M

24.03%386.67K

75.97%1.22M

↓40.97%

↑41.32%

Direct

housebrand.com

1.59M

26.96%428.36K

73.04%1.16M

↓42.85%

↓3.82%

Direct

answear.com

1.57M

37.23%583.91K

62.77%984.45K

↓15.86%

↑15%

Direct

adidas.pl

1.47M

29.76%437.05K

70.24%1.03M

↓48.74%

↓9.38%

Direct

lamoda.pl

1.46M

20.41%298.35K

79.59%1.16M

↓19.59%

↑113.28%

Direct

bonprix.pl

1.44M

18.58%266.69K

81.42%1.17M

↓13.05%

↑3.56%

Direct

sklepmartes.pl

1.38M

24.63%339.5K

75.37%1.04M

↓54%

↑22.43%

Direct

4f.com.pl

1.18M

30.26%357.23K

69.74%823.41K

↓56.1%

↓6.02%

Direct

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Key Insights on Top Apparel & Fashion Websites in Poland on February 2026

As of February 2026, vinted.pl leads Apparel & Fashion in Poland with 11.59M monthly visits. Its audience skews desktop-first (55.82% desktop / 55.82% mobile), and traffic is down month over month -12.07% and up year over year 19.54%. zalando.pl holds second with 10.07M visits and a mobile-leaning mix (33.41% desktop / 66.59% mobile), while shein.com ranks third with 5.35M visits.

Across the leaders, brendi.pl is the most mobile-first (99% of visits), whereas vinted.pl is the most desktop-reliant (55.82%). Momentum favors szachownica.com.pl in the latest month (797.67%), while deichmann.com shows the steepest pullback.

Acquisition patterns also differ: vinted.pl is driven primarily by search, vinted.pl by direct, and vinted.pl by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Poland