Top Wine & Spirits Websites in Australia

Key Insights on Top Wine & Spirits Websites in Australia on February 2026

As of February 2026, danmurphys.com.au leads Wine & Spirits in Australia with 1.96M monthly visits. Its audience skews mobile-first (29.95% desktop / 29.95% mobile), and traffic is down month over month -38.84% and down year over year -14.09%. liquorland.com.au holds second with 1.19M visits and a mobile-leaning mix (18.83% desktop / 81.17% mobile), while bws.com.au ranks third with 855.02K visits.

Across the leaders, greenhillwines.com.au is the most mobile-first (100% of visits), whereas paramountliquor.com.au is the most desktop-reliant (100%). Momentum favors artisansofbarossa.com in the latest month (23,783.84%), while firstchoiceliquor.com.au shows the steepest pullback.

Acquisition patterns also differ: danmurphys.com.au is driven primarily by search, danmurphys.com.au by direct, and danmurphys.com.au by referral; overall, 66 of the top 100 sites are direct-led, 32 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.