Top Apparel & Fashion Websites in Portugal

Name: Top websites in Portugal (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Portugal, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

2.15M

30.03%644.39K

69.97%1.5M

↓30.83%

↑85.39%

Direct

vinted.pt

1.75M

86.75%1.52M

13.25%231.87K

↓18.24%

↑32.91%

Direct

zara.com

787.23K

68.19%536.83K

31.81%250.4K

↓39.7%

↑8.15%

Direct

mango.com

522.86K

39.85%208.34K

60.15%314.52K

↓35.41%

↑54.89%

Direct

hm.com

470.49K

48.02%225.95K

51.98%244.54K

↓24.9%

↑23.71%

Direct

oysho.com

466.4K

17.51%81.66K

82.49%384.74K

↑110.29%

↑104.59%

Direct

threads.com

445.44K

58.37%260.03K

41.63%185.42K

↓32.08%

↑340,797.25%

Direct

sprintersports.com

436.52K

36%157.14K

64%279.38K

↓38.02%

↓12.54%

Direct

tradeinn.com

405.28K

60.87%246.7K

39.13%158.58K

↓21.77%

↑5.58%

Direct

spartoo.pt

334.61K

38.98%130.42K

61.02%204.19K

↓8.3%

↓31.57%

Direct

adidas.pt

328.99K

45.8%150.68K

54.2%178.31K

↓36.18%

↑0.14%

Direct

parfois.com

322.1K

38.5%124.02K

61.5%198.09K

↓32.66%

↑28.02%

Direct

showroomprive.pt

318.17K

48.69%154.9K

51.31%163.27K

↓26.87%

↓1.04%

Direct

mo-online.com

311.63K

37.03%115.4K

62.97%196.24K

↓32.02%

↑54.88%

Direct

lefties.com

304.89K

38.52%117.45K

61.48%187.44K

↓48.96%

↑37.3%

Direct

stradivarius.com

300.92K

35.01%105.35K

64.99%195.58K

↓30.63%

↑14.02%

Direct

laredoute.pt

275.48K

51.34%141.44K

48.66%134.04K

↓18.6%

↑9.04%

Direct

bershka.com

266.2K

38%101.16K

62%165.04K

↓47.63%

↑4.5%

Direct

pullandbear.com

237.43K

51.58%122.46K

48.42%114.97K

↓69.45%

↑2.03%

Direct

myspringfield.com

210.89K

43.75%92.26K

56.25%118.62K

↓43.58%

↓22.54%

Direct

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Key Insights on Top Apparel & Fashion Websites in Portugal on February 2026

As of February 2026, shein.com leads Apparel & Fashion in Portugal with 2.15M monthly visits. Its audience skews mobile-first (30.03% desktop / 30.03% mobile), and traffic is down month over month -30.83% and up year over year 85.39%. vinted.pt holds second with 1.75M visits and a desktop-leaning mix (86.75% desktop / 13.25% mobile), while zara.com ranks third with 787.23K visits.

Across the leaders, etreartisan.eu is the most mobile-first (100% of visits), whereas traderie.com is the most desktop-reliant (95.17%). Momentum favors michaelkors.eu in the latest month (154.75%), while geox.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 93 of the top 100 sites are direct-led, 6 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Portugal