Top Apparel & Fashion Websites in China
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Apparel & Fashion Websites in China, Updated February 2026
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Key Insights on Top Apparel & Fashion Websites in China on February 2026
As of February 2026, threads.com leads Apparel & Fashion in China with 1.19M monthly visits. Its audience skews desktop-first (99.93% desktop / 99.93% mobile), and traffic is up month over month 0.36% and up year over year 124,123.38%. meesho.com holds second with 383.75K visits and a desktop-leaning mix (100% desktop / 0% mobile), while shein.com ranks third with 263.4K visits.
Across the leaders, patagonia.com is the most mobile-first (6.48% of visits), whereas meesho.com is the most desktop-reliant (100%). Momentum favors farmrio.com.br in the latest month (736.51%), while qvc.com shows the steepest pullback.
Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 79 of the top 100 sites are direct-led, 17 are search-led, and 1 lean on social.
These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
FAQs About The Most Popular Apparel & Fashion Websites in China
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