Top Apparel & Fashion Websites in Sweden

Name: Top websites in Sweden (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Sweden, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.se

3.63M

30.98%1.13M

69.02%2.51M

↓22.3%

↑7.97%

Direct

sellpy.se

2.24M

34.71%779.07K

65.29%1.47M

↓30.72%

↑39.02%

Direct

ellos.se

1.82M

20.12%366.47K

79.88%1.45M

↓20.97%

↑39.36%

Direct

boozt.com

1.67M

37.94%633.39K

62.06%1.04M

↓34.57%

↑6.02%

Direct

hm.com

1.52M

39.78%602.89K

60.22%912.58K

↓29.46%

↓1.05%

Direct

lindex.com

915.91K

14.51%132.86K

85.49%783.06K

↓46.71%

↑22.83%

Direct

ginatricot.com

759.71K

27.39%208.06K

72.61%551.65K

↓49.27%

↑162.01%

Direct

lager157.com

755.78K

15.44%116.69K

84.56%639.1K

↓46.07%

↑37.9%

Direct

stadiumoutlet.se

720.05K

17.77%127.98K

82.23%592.07K

↓9.19%

↑1.17%

Direct

arket.com

713.24K

19.41%138.42K

80.59%574.82K

↓5.11%

↑117.99%

Direct

bonprix.se

635.48K

9.7%61.63K

90.3%573.85K

↑20.55%

↑2.09%

Direct

nelly.com

610.32K

13.86%84.6K

86.14%525.73K

↑25.61%

↑45.6%

Direct

tradeinn.com

591.14K

24.04%142.13K

75.96%449.01K

↑49.57%

↑60.45%

Direct

zara.com

524.73K

48.58%254.91K

51.42%269.82K

↓52.58%

↑44.08%

Direct

asos.com

478.5K

42.56%203.64K

57.44%274.86K

↓38.4%

↑20.01%

Direct

threads.com

428.86K

47.11%202.04K

52.89%226.82K

↓6.18%

↑116,193.68%

Direct

aimn.se

428.54K

8%34.3K

92%394.25K

↑8.65%

↑222.68%

Direct

kappahl.com

410.66K

17.5%71.85K

82.5%338.81K

↓48.72%

↓5.05%

Direct

uniqlo.com

402.41K

32.99%132.77K

67.01%269.64K

↓42.49%

↑91.9%

Direct

nk.se

383.76K

19.62%75.31K

80.38%308.45K

↓27.44%

↑121.69%

Direct

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Key Insights on Top Apparel & Fashion Websites in Sweden on February 2026

As of February 2026, zalando.se leads Apparel & Fashion in Sweden with 3.63M monthly visits. Its audience skews mobile-first (30.98% desktop / 30.98% mobile), and traffic is down month over month -22.3% and up year over year 7.97%. sellpy.se holds second with 2.24M visits and a mobile-leaning mix (34.71% desktop / 65.29% mobile), while ellos.se ranks third with 1.82M visits.

Across the leaders, thesustainablesequincompany.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (77.79%). Momentum favors meandem.com in the latest month (9,714.07%), while ecco.com shows the steepest pullback.

Acquisition patterns also differ: zalando.se is driven primarily by search, zalando.se by direct, and zalando.se by referral; overall, 92 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Sweden