Top Insurance Websites in Australia

Name: Top websites in Australia (Insurance)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Australia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

bupa.com.au

2.18M

34.07%741.76K

65.93%1.44M

↓4.45%

↑15.45%

Direct

racv.com.au

1.75M

27.9%487.34K

72.1%1.26M

↓40.03%

↑0.91%

Direct

budgetdirect.com.au

1.51M

39.31%594.7K

60.69%918.11K

↓21.36%

↑14.15%

Direct

aami.com.au

1.49M

40.77%608.39K

59.23%884.04K

↓17.51%

↑0.05%

Direct

nrma.com.au

1.17M

62.81%737.24K

37.19%436.45K

↓27.97%

↓16.47%

Direct

comparethemarket.com.au

980.59K

45.53%446.46K

54.47%534.13K

↓7.43%

↑3.63%

Direct

medibank.com.au

972.6K

46.67%453.87K

53.33%518.73K

↓14.46%

↓0.83%

Direct

mynrma.com.au

645.91K

38.61%249.4K

61.39%396.5K

↓13.2%

↓19.77%

Direct

hcf.com.au

604.59K

33.24%200.96K

66.76%403.63K

↑12.11%

↓19.25%

Direct

youi.com.au

532.39K

40.88%217.63K

59.12%314.76K

↓26.16%

↑15.08%

Direct

racq.com.au

521.39K

40.87%213.08K

59.13%308.31K

↓61.19%

↑9.77%

Direct

einsure.com.au

516.02K

39.76%205.16K

60.24%310.86K

↓31.31%

↓9.01%

Direct

allianz.com.au

464.02K

59.82%277.58K

40.18%186.43K

↓35.27%

↓8.13%

Search

suncorp.com.au

444.54K

37.19%165.33K

62.81%279.21K

↑14.76%

↓32.49%

Direct

ahm.com.au

428.02K

32.56%139.35K

67.44%288.67K

↓5.47%

↓7.39%

Direct

nib.com.au

409.65K

40.83%167.26K

59.17%242.4K

↓0.4%

↓18.14%

Direct

hbf.com.au

371.96K

21.4%79.61K

78.6%292.35K

↑21.05%

↑5.12%

Direct

qbe.com

354.74K

59%209.28K

41%145.46K

↓28.3%

↓7.95%

Search

bingle.com.au

309.12K

45.35%140.2K

54.65%168.92K

↓44.1%

↓15.96%

Direct

compareclub.com.au

263K

18.57%48.84K

81.43%214.16K

↓25.55%

↑26.65%

Direct

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Key Insights on Top Insurance Websites in Australia on February 2026

As of February 2026, bupa.com.au leads Insurance in Australia with 2.18M monthly visits. Its audience skews mobile-first (34.07% desktop / 34.07% mobile), and traffic is down month over month -4.45% and up year over year 15.45%. racv.com.au holds second with 1.75M visits and a mobile-leaning mix (27.9% desktop / 72.1% mobile), while budgetdirect.com.au ranks third with 1.51M visits.

Across the leaders, insure-systems.co.uk is the most mobile-first (100% of visits), whereas insightbroking.com.au is the most desktop-reliant (100%). Momentum favors hdfclife.com in the latest month (986.59%), while healthinsurancecomparison.com.au shows the steepest pullback.

Acquisition patterns also differ: bupa.com.au is driven primarily by search, bupa.com.au by direct, and bupa.com.au by referral; overall, 84 of the top 100 sites are direct-led, 8 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Australia