Top Apparel & Fashion Websites in the Netherlands

Name: Top websites in Netherlands (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in the Netherlands, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.nl

9.42M

30.54%2.88M

69.46%6.54M

↓19.63%

↑6.54%

Direct

vinted.nl

4.48M

57.5%2.57M

42.5%1.9M

↓22.32%

↑17.43%

Direct

shein.com

4.15M

20.89%867.55K

79.11%3.28M

↓10.18%

↑65.13%

Direct

hm.com

3.64M

25.95%944.15K

74.05%2.69M

↓21.97%

↑23.93%

Direct

wehkamp.nl

3.29M

23.84%785.09K

76.16%2.51M

↓4.56%

↓4.9%

Direct

zara.com

2.23M

28.96%645.74K

71.04%1.58M

↓1.91%

↑27.24%

Direct

aboutyou.nl

1.56M

25.59%399.74K

74.41%1.16M

↓21.26%

↑7.95%

Direct

asos.com

1.53M

27.21%415.31K

72.79%1.11M

↓18.32%

↑25.72%

Direct

bonprix.nl

1.42M

25.42%360.59K

74.58%1.06M

↓12.67%

↓3.46%

Direct

scapino.nl

1.41M

12.43%175.72K

87.57%1.24M

↓9.61%

↓1.59%

Direct

uniqlo.com

1.34M

25.41%340.86K

74.59%1M

↓30.46%

↑65.73%

Direct

c-and-a.com

1.24M

25.9%322.11K

74.1%921.75K

↓4.87%

↓20.79%

Direct

adidas.nl

1.24M

33.12%411.4K

66.88%830.91K

↓28.38%

↑4.68%

Direct

bever.nl

1.13M

28.61%322.41K

71.39%804.51K

↓15.02%

↓7.03%

Direct

mango.com

1.07M

24.44%260.96K

75.56%806.64K

↓17.81%

↑19.93%

Direct

vanharen.nl

1.02M

12.04%122.59K

87.96%895.31K

↑10.09%

↑13.57%

Direct

threads.com

943.97K

49.32%465.61K

50.68%478.37K

↓4.37%

↑6,741.15%

Direct

jdsports.nl

912.06K

20.58%187.68K

79.42%724.38K

↓12.05%

↑13.58%

Direct

yesstyle.com

886.54K

11.23%99.57K

88.77%786.97K

↑106.92%

↑52.36%

Direct

tradeinn.com

880.32K

24.47%215.38K

75.53%664.94K

↑55.49%

↑4.63%

Direct

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Key Insights on Top Apparel & Fashion Websites in the Netherlands on April 2026

As of April 2026, zalando.nl leads Apparel & Fashion in the Netherlands with 9.42M monthly visits. Its audience skews mobile-first (30.54% desktop / 30.54% mobile), and traffic is down month over month -19.63% and up year over year 6.54%. vinted.nl holds second with 4.48M visits and a desktop-leaning mix (57.5% desktop / 42.5% mobile), while shein.com ranks third with 4.15M visits.

Across the leaders, sweetjewellery.nl is the most mobile-first (99.92% of visits), whereas webshopapp.com is the most desktop-reliant (61.75%). Momentum favors reiss.com in the latest month (553.79%), while stories.com shows the steepest pullback.

Acquisition patterns also differ: zalando.nl is driven primarily by search, zalando.nl by direct, and zalando.nl by referral; overall, 93 of the top 100 sites are direct-led, 6 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in the Netherlands