Top Apparel & Fashion Websites in the Netherlands

Name: Top websites in Netherlands (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in the Netherlands, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.nl

7.24M

37.37%2.71M

62.63%4.54M

↓31.32%

↑9.75%

Direct

vinted.nl

4.75M

60.62%2.88M

39.38%1.87M

↓13.16%

↑21.24%

Direct

hm.com

3.31M

28.4%941.31K

71.6%2.37M

↓28.24%

↑26.25%

Direct

shein.com

3.22M

27.41%881.23K

72.59%2.33M

↓24.92%

↑57.88%

Direct

wehkamp.nl

2.68M

23.89%640.74K

76.11%2.04M

↓40.58%

↓8.47%

Direct

zara.com

1.72M

39.85%684.23K

60.15%1.03M

↓20.55%

↑35.15%

Direct

uniqlo.com

1.38M

26.55%366.76K

73.45%1.01M

↓17.07%

↑107.82%

Direct

bonprix.nl

1.31M

21.29%279.61K

78.71%1.03M

↓32.02%

↓4.63%

Direct

bever.nl

1.28M

29.55%377.72K

70.45%900.56K

↓44.34%

↓9.01%

Direct

aboutyou.nl

1.22M

31.9%389.2K

68.1%830.78K

↓19.57%

↑9.1%

Direct

asos.com

1.16M

35.51%411.6K

64.49%747.54K

↓22.22%

↑31.8%

Direct

adidas.nl

1.09M

35.1%381.54K

64.9%705.42K

↓14.62%

↑6.48%

Direct

c-and-a.com

928.94K

21.21%196.98K

78.79%731.95K

↓37.78%

↓17.11%

Direct

scapino.nl

922.05K

19.75%182.14K

80.25%739.92K

↓52.26%

↓4.25%

Direct

vanharen.nl

900.21K

11.51%103.63K

88.49%796.57K

↓15.77%

↑20.76%

Direct

threads.com

859.74K

48.88%420.27K

51.12%439.47K

↓20.61%

↑68,201.13%

Direct

mango.com

830.05K

25.73%213.59K

74.27%616.46K

↓21.68%

↑51.04%

Direct

sissy-boy.com

822.95K

11.9%97.94K

88.1%725.01K

↓9.96%

↑79.45%

Direct

jdsports.nl

798.55K

23.32%186.2K

76.68%612.34K

↓32.43%

↑14.54%

Direct

zeeman.com

797.18K

14.99%119.48K

85.01%677.7K

↓24.32%

↓2.91%

Direct

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Key Insights on Top Apparel & Fashion Websites in the Netherlands on February 2026

As of February 2026, zalando.nl leads Apparel & Fashion in the Netherlands with 7.24M monthly visits. Its audience skews mobile-first (37.37% desktop / 37.37% mobile), and traffic is down month over month -31.32% and up year over year 9.75%. vinted.nl holds second with 4.75M visits and a desktop-leaning mix (60.62% desktop / 39.38% mobile), while hm.com ranks third with 3.31M visits.

Across the leaders, street-one.de is the most mobile-first (100% of visits), whereas webshopapp.com is the most desktop-reliant (87.15%). Momentum favors triumph.com in the latest month (1,107.53%), while timberland.com shows the steepest pullback.

Acquisition patterns also differ: zalando.nl is driven primarily by search, zalando.nl by direct, and zalando.nl by referral; overall, 93 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in the Netherlands