Top Apparel & Fashion Websites in Japan

Name: Top websites in Japan (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Japan, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

mercari.com

53.49M

43.04%23.02M

56.96%30.47M

↓20.62%

↓15.16%

Direct

zozo.jp

21.79M

15.7%3.42M

84.3%18.37M

↓24.22%

↓17.07%

Direct

threads.com

16.44M

33.49%5.5M

66.51%10.93M

↓9.65%

↑561,113.25%

Search

uniqlo.com

12.67M

17.53%2.22M

82.47%10.45M

↓33.53%

↓9.85%

Search

shein.com

9.36M

11.65%1.09M

88.35%8.27M

↓32.99%

↑96.66%

Direct

2ndstreet.jp

4.37M

24.25%1.06M

75.75%3.31M

↓24.13%

↓3.74%

Direct

wear.jp

3.98M

11.05%439.8K

88.95%3.54M

↓28.33%

↓11.6%

Search

united-arrows.co.jp

3.23M

13.72%442.98K

86.28%2.79M

↓13.54%

↓0.58%

Search

baycrews.jp

2.85M

15.16%432.21K

84.84%2.42M

↑6.44%

↓27.82%

Direct

buyma.com

2.71M

40.99%1.11M

59.01%1.6M

↓18.35%

↓19.41%

Direct

montbell.jp

2.55M

24.33%619.71K

75.67%1.93M

↓40.21%

↑3.76%

Search

orical.jp

2.48M

0.98%24.28K

99.02%2.46M

↑1.17%

↑41.12%

Direct

locondo.jp

1.89M

18.31%345.11K

81.69%1.54M

↓27.03%

↓16.23%

Search

jins.com

1.63M

15.09%245.51K

84.91%1.38M

↓44.29%

↓14.36%

Search

onward.co.jp

1.3M

14.62%189.54K

85.38%1.11M

↓53.93%

↓33.09%

Direct

hm.com

1.02M

22.29%226.32K

77.71%788.94K

↓43.54%

↑2.9%

Direct

zara.com

938.65K

35.63%334.46K

64.37%604.19K

↓49.17%

↑5.69%

Direct

louisvuitton.com

808.68K

21.56%174.38K

78.44%634.3K

↓56.99%

↓22.87%

Direct

junonline.jp

802.16K

14.43%115.74K

85.57%686.42K

↓27.15%

↓3.52%

Direct

goldwin.co.jp

781.08K

45.98%359.13K

54.02%421.95K

↓27.31%

↓21.58%

Search

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Key Insights on Top Apparel & Fashion Websites in Japan on February 2026

As of February 2026, mercari.com leads Apparel & Fashion in Japan with 53.49M monthly visits. Its audience skews mobile-first (43.04% desktop / 43.04% mobile), and traffic is down month over month -20.62% and down year over year -15.16%. zozo.jp holds second with 21.79M visits and a mobile-leaning mix (15.7% desktop / 84.3% mobile), while threads.com ranks third with 16.44M visits.

Across the leaders, doublemonk.com is the most mobile-first (100% of visits), whereas ssense.com is the most desktop-reliant (77.21%). Momentum favors jeulia.com in the latest month (9,208.76%), while houyhnhnm.jp shows the steepest pullback.

Acquisition patterns also differ: mercari.com is driven primarily by search, mercari.com by direct, and mercari.com by referral; overall, 70 of the top 100 sites are direct-led, 30 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Japan