Top Apparel & Fashion Websites in South Africa

Name: Top websites in South Africa (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in South Africa, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

4.15M

13.4%555.52K

86.6%3.59M

↑5.81%

↑81.31%

Direct

superbalist.com

2.09M

21.07%440.88K

78.93%1.65M

↓26.62%

↑44.8%

Direct

truworths.co.za

1.51M

11.15%168.26K

88.85%1.34M

↓33.28%

↑8.69%

Direct

mrp.com

803.52K

24.31%195.35K

75.69%608.18K

↓42.99%

↑5.11%

Direct

threads.com

487.57K

29.07%141.75K

70.93%345.81K

↓21.62%

↑292,970.06%

Direct

yaga.co.za

465.62K

45.37%211.24K

54.63%254.38K

↓45.17%

↑17.57%

Direct

cottonon.com

444.78K

34.7%154.32K

65.3%290.46K

↓23.3%

↑33.45%

Direct

stevemadden.co.za

286.84K

12.96%37.17K

87.04%249.68K

↓19.54%

↑4.76%

Direct

poetrystores.co.za

264.86K

16.71%44.26K

83.29%220.6K

↓17.3%

↑17.82%

Direct

tape.co.za

196.29K

4.45%8.74K

95.55%187.55K

↑208.82%

↑40.03%

Direct

zara.com

183.63K

51.06%93.76K

48.94%89.87K

↓33.57%

↑10.45%

Direct

dunns.co.za

143.33K

6.38%9.15K

93.62%134.18K

↑10.27%

↑63.37%

Direct

amrod.co.za

138.33K

93.06%128.73K

6.94%9.59K

↓5.29%

↓2.66%

Direct

polo.co.za

126.87K

8.74%11.09K

91.26%115.78K

↓41.81%

↑37.76%

Direct

studio-88.co.za

126.3K

24.54%31K

75.46%95.31K

↓24.61%

↑2.74%

Direct

hydraulicsstores.co.za

123.54K

6.62%8.18K

93.38%115.37K

↑97.05%

↓12.62%

Direct

picknpayclothing.co.za

118.16K

16.43%19.41K

83.57%98.75K

↓11.68%

↓19.87%

Direct

oldkhaki.co.za

113.75K

26.83%30.52K

73.17%83.23K

↓47.77%

↑9.89%

Direct

miladys.com

112.39K

23.76%26.7K

76.24%85.68K

↓11%

↓14.79%

Direct

lovisajewellery.co.za

112.18K

12.49%14.01K

87.51%98.17K

↓48.69%

↓6.65%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in South Africa on February 2026

As of February 2026, shein.com leads Apparel & Fashion in South Africa with 4.15M monthly visits. Its audience skews mobile-first (13.4% desktop / 13.4% mobile), and traffic is up month over month 5.81% and up year over year 81.31%. superbalist.com holds second with 2.09M visits and a mobile-leaning mix (21.07% desktop / 78.93% mobile), while truworths.co.za ranks third with 1.51M visits.

Across the leaders, merinosa.co.za is the most mobile-first (100% of visits), whereas amrod.co.za is the most desktop-reliant (93.06%). Momentum favors persol.com in the latest month (13,788.08%), while footgear.co.za shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in South Africa