Top Apparel & Fashion Websites in Hungary

Name: Top websites in Hungary (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Hungary, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

1.64M

19.77%323.64K

80.23%1.31M

↓32.3%

↑81.22%

Direct

ecipo.hu

826.16K

20.93%172.89K

79.07%653.27K

↓20.52%

↓0.6%

Direct

aboutyou.hu

726.12K

37.53%272.49K

62.47%453.62K

↓44.78%

↓4.39%

Direct

sinsay.com

671.92K

26.08%175.21K

73.92%496.71K

↓15.72%

↓14.92%

Direct

bonprix.hu

570.78K

24.56%140.18K

75.44%430.6K

↓14.98%

↓18.4%

Direct

hm.com

515.35K

34.96%180.17K

65.04%335.19K

↓44.39%

↓14.27%

Direct

reserved.com

441.55K

31.11%137.36K

68.89%304.19K

↓57.12%

↑1.32%

Direct

threads.com

401.78K

39.83%160.03K

60.17%241.75K

↓25.21%

↑98,197.09%

Direct

deichmann.com

381.31K

11.68%44.54K

88.32%336.77K

↓34.85%

↓20.51%

Direct

officeshoes.hu

320.76K

12.85%41.22K

87.15%279.54K

↓8.37%

↓8.92%

Direct

ccc.eu

308.93K

22.6%69.81K

77.4%239.12K

↓55.33%

↓17.24%

Direct

zara.com

246.1K

58.3%143.48K

41.7%102.61K

↓50.84%

↓8.65%

Direct

remixshop.com

198.81K

36.19%71.95K

63.81%126.86K

↓36.34%

↓33.61%

Direct

answear.hu

193.64K

48.39%93.7K

51.61%99.94K

↓36.76%

↓28.29%

Direct

retrojeans.com

189.26K

8.6%16.27K

91.4%172.99K

↑52.9%

↓23.74%

Direct

dorko.hu

185K

15.91%29.43K

84.09%155.57K

↓51.19%

↓18.97%

Direct

hervis.hu

184.79K

27.96%51.67K

72.04%133.13K

↓49.4%

↓12.27%

Direct

cropp.com

182.78K

18.19%33.25K

81.81%149.53K

↓23.79%

↓32.88%

Direct

gate.shop

178.47K

13.89%24.79K

86.11%153.68K

↓57.93%

↓38.16%

Direct

astratex.hu

170.95K

13.07%22.34K

86.93%148.61K

↓1.64%

↓22.13%

Direct

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Key Insights on Top Apparel & Fashion Websites in Hungary on February 2026

As of February 2026, shein.com leads Apparel & Fashion in Hungary with 1.64M monthly visits. Its audience skews mobile-first (19.77% desktop / 19.77% mobile), and traffic is down month over month -32.3% and up year over year 81.22%. ecipo.hu holds second with 826.16K visits and a mobile-leaning mix (20.93% desktop / 79.07% mobile), while aboutyou.hu ranks third with 726.12K visits.

Across the leaders, trendhim.com is the most mobile-first (99.76% of visits), whereas karmanow.com is the most desktop-reliant (76.67%). Momentum favors speedo.com in the latest month (20,928.23%), while swarovski.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 88 of the top 100 sites are direct-led, 9 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Hungary