Top Apparel & Fashion Websites in Greece

Name: Top websites in Greece (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Greece, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

3.33M

8.67%288.72K

91.33%3.04M

↓14.8%

↑29.45%

Direct

zara.com

1.38M

27.17%374.85K

72.83%1M

↓50.24%

↓6.04%

Direct

hm.com

1.26M

16.1%203.2K

83.9%1.06M

↓23.24%

↓10.21%

Direct

cosmossport.gr

1.08M

16.16%174.92K

83.84%907.68K

↓48.38%

↓5.26%

Direct

intersport.gr

1.03M

16.73%172.9K

83.27%860.37K

↓39.97%

↓11.1%

Direct

epapoutsia.gr

991.74K

14.8%146.74K

85.2%845K

↓21.11%

↓10.06%

Direct

aboutyou.gr

901.92K

25.73%232.1K

74.27%669.82K

↓49.74%

↑49.91%

Direct

celestino.gr

840.96K

7.69%64.67K

92.31%776.3K

↓5.44%

↓21.7%

Direct

adidas.gr

781.98K

17.7%138.43K

82.3%643.56K

↓48.39%

↓0.97%

Direct

threads.com

566.75K

21.76%123.33K

78.24%443.42K

↓24.04%

↑224,981.72%

Direct

zakcret.gr

518.88K

13.95%72.36K

86.05%446.52K

↓39.76%

↓18.25%

Direct

mango.com

486.48K

17.39%84.59K

82.61%401.89K

↓17.57%

↓29.25%

Direct

glami.gr

468.17K

16.39%76.72K

83.61%391.46K

↓29.52%

↓26.23%

Direct

atticadps.gr

418.87K

26.52%111.09K

73.48%307.78K

↓45.44%

↑9.41%

Direct

modivo.gr

368.94K

20.83%76.84K

79.17%292.1K

↓37.01%

↓20.18%

Direct

sinsay.com

356.8K

16.67%59.46K

83.33%297.34K

↓17.59%

↓41.72%

Direct

stradivarius.com

348.73K

17.52%61.11K

82.48%287.62K

↓49.57%

↑30.48%

Direct

mangooutlet.com

334.38K

13.14%43.94K

86.86%290.44K

↑24.35%

↓9.3%

Direct

bsbfashion.com

323.44K

9.6%31.05K

90.4%292.39K

↓38.27%

↓16.01%

Direct

models.com

306.18K

0.15%474

99.85%305.71K

↑74.72%

↑1,019.91%

Direct

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Key Insights on Top Apparel & Fashion Websites in Greece on February 2026

As of February 2026, shein.com leads Apparel & Fashion in Greece with 3.33M monthly visits. Its audience skews mobile-first (8.67% desktop / 8.67% mobile), and traffic is down month over month -14.8% and up year over year 29.45%. zara.com holds second with 1.38M visits and a mobile-leaning mix (27.17% desktop / 72.83% mobile), while hm.com ranks third with 1.26M visits.

Across the leaders, trendhim.com is the most mobile-first (99.96% of visits), whereas vestiairecollective.com is the most desktop-reliant (36.21%). Momentum favors trendhim.com in the latest month (1,976.11%), while intimissimi.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Greece