Top Apparel & Fashion Websites in France

Name: Top websites in France (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in France, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

18.24M

10.72%1.96M

89.28%16.29M

↑17.47%

↑58.17%

Direct

zalando.fr

7.91M

33.97%2.69M

66.03%5.22M

↓37.94%

↓1.18%

Direct

veepee.fr

5.49M

47.72%2.62M

52.28%2.87M

↓26.2%

↓22.98%

Direct

kiabi.com

4.04M

18.84%761.81K

81.16%3.28M

↓17.13%

↑1.55%

Direct

hm.com

3.52M

27.14%956.29K

72.86%2.57M

↓21.27%

↑11.8%

Direct

asos.com

3.01M

31.24%941.58K

68.76%2.07M

↓28.71%

↓1.47%

Direct

zara.com

2.87M

41.46%1.19M

58.54%1.68M

↓23.85%

↑3.45%

Direct

uniqlo.com

2.27M

35.65%807.48K

64.35%1.46M

↓38.47%

↑27.59%

Direct

mango.com

2.02M

26.64%537.93K

73.36%1.48M

↓22.73%

↑14.23%

Direct

threads.com

1.94M

39.72%771.11K

60.28%1.17M

↓33.69%

↑204,158.5%

Direct

zalando-prive.fr

1.74M

36.33%633.83K

63.67%1.11M

↓6.8%

↓7.5%

Direct

spartoo.com

1.58M

42.81%675.67K

57.19%902.71K

↓41.95%

↓11.35%

Direct

courir.com

1.4M

18.5%259.02K

81.5%1.14M

↓46.53%

↓5.47%

Direct

gemo.fr

1.39M

16.48%228.62K

83.52%1.16M

↓44.58%

↑8.41%

Direct

etam.com

1.31M

19.76%259.44K

80.24%1.05M

↓43.05%

↓17.07%

Direct

celio.com

1.2M

31.89%382.44K

68.11%816.97K

↓57.99%

↑0.4%

Direct

jdsports.fr

1.18M

23.23%275.11K

76.77%908.95K

↓51.26%

↓1.68%

Direct

tradeinn.com

1.12M

38.69%433.85K

61.31%687.55K

↓5.94%

↓12.84%

Direct

blancheporte.fr

1.1M

27.79%304.93K

72.21%792.17K

↓51.28%

↓9.34%

Direct

jules.com

1.08M

34.08%367.83K

65.92%711.44K

↓50%

↓3.54%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in France on February 2026

As of February 2026, shein.com leads Apparel & Fashion in France with 18.24M monthly visits. Its audience skews mobile-first (10.72% desktop / 10.72% mobile), and traffic is up month over month 17.47% and up year over year 58.17%. zalando.fr holds second with 7.91M visits and a mobile-leaning mix (33.97% desktop / 66.03% mobile), while veepee.fr ranks third with 5.49M visits.

Across the leaders, shein.com is the most mobile-first (89.28% of visits), whereas karmanow.com is the most desktop-reliant (85.51%). Momentum favors fashionnetwork.com in the latest month (19.55%), while devred.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in France