Top Accounting & Auditing Websites in Australia

Name: Top websites in Australia (Accounting & Auditing)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Accounting & Auditing Websites in Australia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

xero.com

9.48M

82.54%7.82M

17.46%1.65M

↑3.29%

↑6.44%

Direct

myob.com

1.6M

68.23%1.09M

31.77%507.38K

↑31.33%

↓5.32%

Direct

paycalculator.com.au

909.58K

42.45%386.15K

57.55%523.43K

↓4.78%

↓7.14%

Direct

yourpayroll.com.au

637.44K

57.68%367.65K

42.32%269.79K

↓10.45%

↓3.59%

Direct

abr.gov.au

519.73K

54.45%283.01K

45.55%236.71K

↓9.11%

↑12.27%

Direct

authorisationmanager.gov.au

342.19K

76.91%263.16K

23.09%79.03K

↑19.02%

↓12.3%

Referral

charteredaccountantsanz.com

338.51K

51.13%173.09K

48.87%165.41K

↑12.52%

↓3.79%

Direct

hubdoc.com

265.96K

100%265.96K

-

↓1.01%

↑6.7%

Direct

prism.horse

265.01K

16.87%44.7K

83.13%220.31K

↑103.23%

↓59.34%

Search

studioninja.co

216.42K

45.77%99.05K

54.23%117.37K

↑14.24%

↑42.13%

Direct

deloitte.com

201.51K

48.84%98.42K

51.16%103.09K

↑80.5%

↓23.75%

Direct

cpaaustralia.com.au

188.17K

72.54%136.5K

27.46%51.66K

↑5.63%

↓14.05%

Direct

reckon.com

185.45K

100%185.45K

-

↑12.96%

↓30.93%

Direct

ey.com

167.71K

77.07%129.25K

22.93%38.46K

↑50.09%

↑9.17%

Search

myzeller.com

156.94K

36.81%57.77K

63.19%99.17K

↑59.18%

↑15.41%

Direct

smartsalary.com.au

155.58K

62.32%96.95K

37.68%58.62K

↑29.71%

↓24.5%

Referral

kpmg.com

139.31K

63.44%88.37K

36.56%50.94K

↑66.51%

↓10.73%

Direct

tradifyhq.com

109.13K

100%109.13K

-

↑34.96%

↓10.97%

Direct

pwc.com.au

105.3K

31.18%32.84K

68.82%72.46K

↓8.86%

↑9.85%

Direct

definitiv.com.au

104.89K

56.11%58.85K

43.89%46.04K

↑20.51%

↓33.1%

Direct

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Key Insights on Top Accounting & Auditing Websites in Australia on February 2026

As of February 2026, xero.com leads Accounting & Auditing in Australia with 9.48M monthly visits. Its audience skews desktop-first (82.54% desktop / 82.54% mobile), and traffic is up month over month 3.29% and up year over year 6.44%. myob.com holds second with 1.6M visits and a desktop-leaning mix (68.23% desktop / 31.77% mobile), while paycalculator.com.au ranks third with 909.58K visits.

Across the leaders, taxagentpathway.com.au is the most mobile-first (100% of visits), whereas hubdoc.com is the most desktop-reliant (100%). Momentum favors myplansupport.com.au in the latest month (23,050%), while gocardless.com shows the steepest pullback.

Acquisition patterns also differ: xero.com is driven primarily by search, xero.com by direct, and xero.com by referral; overall, 75 of the top 100 sites are direct-led, 15 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Accounting & Auditing Websites in Australia