Top Accounting & Auditing Websites in Australia

Name: Top websites in Australia (Accounting & Auditing)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Accounting & Auditing Websites in Australia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

xero.com

8.71M

75.26%6.56M

24.74%2.16M

↓16.19%

↑5.81%

Direct

myob.com

1.24M

75.67%937.64K

24.33%301.5K

↓15.58%

↓4.75%

Direct

paycalculator.com.au

901.87K

38.69%348.94K

61.31%552.93K

↓35.62%

↓6.68%

Direct

yourpayroll.com.au

656.46K

58.43%383.54K

41.57%272.92K

↓32.12%

↑1.02%

Direct

abr.gov.au

397.5K

62.14%247.01K

37.86%150.49K

↓29.35%

↑6.05%

Direct

charteredaccountantsanz.com

266.71K

44.76%119.38K

55.24%147.34K

↓38.77%

↑6.47%

Direct

authorisationmanager.gov.au

264.77K

76.84%203.44K

23.16%61.33K

↓3.35%

↓10.7%

Referral

myzeller.com

238.92K

25.61%61.18K

74.39%177.74K

↑12.51%

↑17.24%

Direct

hubdoc.com

199.44K

100%199.44K

-

↓16.22%

↓7.47%

Direct

kpmg.com

196.3K

39.18%76.91K

60.82%119.39K

↓1.27%

↓2.84%

Direct

smartsalary.com.au

181.55K

41.45%75.25K

58.55%106.31K

↓0.32%

↓29.18%

Direct

cpaaustralia.com.au

177.75K

76.57%136.09K

23.43%41.66K

↓8.28%

↓18.43%

Direct

reckon.com

171.42K

96%164.56K

4%6.86K

↓17.83%

↓27.55%

Direct

studioninja.co

168.83K

40.52%68.41K

59.48%100.41K

↓33.16%

↑46.72%

Direct

deloitte.com

159.23K

79.56%126.68K

20.44%32.55K

↓20.16%

↓26.69%

Direct

prism.horse

152.21K

26.82%40.82K

73.18%111.39K

↓35.87%

↓60.4%

Search

pwc.com.au

136.5K

19.08%26.05K

80.92%110.45K

↓17.61%

↑28.88%

Direct

industrysuper.com

136.07K

11.13%15.14K

88.87%120.93K

↑26.5%

↓57.82%

Direct

ey.com

131.85K

66.69%87.94K

33.31%43.92K

↓39.47%

↑2.73%

Search

knowledgequity.com.au

123.78K

100%123.78K

-

↑65.61%

↓13.79%

Referral

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Key Insights on Top Accounting & Auditing Websites in Australia on April 2026

As of April 2026, xero.com leads Accounting & Auditing in Australia with 8.71M monthly visits. Its audience skews desktop-first (75.26% desktop / 75.26% mobile), and traffic is down month over month -16.19% and up year over year 5.81%. myob.com holds second with 1.24M visits and a desktop-leaning mix (75.67% desktop / 24.33% mobile), while paycalculator.com.au ranks third with 901.87K visits.

Across the leaders, wiseclick.com.au is the most mobile-first (100% of visits), whereas hubdoc.com is the most desktop-reliant (100%). Momentum favors ledge.com.au in the latest month (10,062.2%), while sleek.com shows the steepest pullback.

Acquisition patterns also differ: xero.com is driven primarily by search, xero.com by direct, and xero.com by referral; overall, 72 of the top 100 sites are direct-led, 22 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Accounting & Auditing Websites in Australia