Top Apparel & Fashion Websites in Bulgaria

Name: Top websites in Bulgaria (Apparel & Fashion)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Bulgaria, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aboutyou.bg

555.97K

35.64%198.17K

64.36%357.8K

↓47.22%

↑6.4%

Direct

shein.com

545.73K

15.64%85.37K

84.36%460.36K

↓46.39%

↑26.95%

Direct

remixshop.com

525.59K

32.14%168.92K

67.86%356.68K

↓10.67%

↓40.73%

Direct

fashiondays.bg

403.66K

20.99%84.74K

79.01%318.91K

↓15.42%

↓18.64%

Direct

obuvki.bg

397.28K

25.16%99.96K

74.84%297.32K

↓40.01%

↓16.76%

Direct

answear.bg

334.92K

30.21%101.17K

69.79%233.75K

↓51.91%

↓10.14%

Direct

mangooutlet.com

277.51K

6.08%16.86K

93.92%260.65K

↑31.17%

↓7.25%

Direct

bsbfashion.com

276.91K

0.62%1.71K

99.38%275.2K

↑60.45%

↑1,222.96%

Direct

reserved.com

275.55K

21.55%59.37K

78.45%216.18K

↓72.04%

↓11.43%

Direct

threads.com

265.27K

36.08%95.7K

63.92%169.56K

↓42.13%

↑45,782.61%

Direct

sinsay.com

247.28K

28.38%70.17K

71.62%177.11K

↓4.92%

↓39.31%

Direct

shopsector.com

247.26K

19.77%48.88K

80.23%198.38K

↓46.59%

↓4.82%

Direct

mohito.com

238.86K

4.96%11.84K

95.04%227.02K

↓35.51%

↓41.6%

Direct

zara.com

237.51K

70.93%168.47K

29.07%69.04K

↓29.06%

↓23.13%

Direct

lynneshop.com

226.71K

1.08%2.46K

98.92%224.26K

↑86.16%

↓23.23%

Direct

modivo.bg

180.13K

31.88%57.42K

68.12%122.71K

↓40.45%

↑6.71%

Direct

glami.bg

173.71K

24.52%42.6K

75.48%131.11K

↓61.22%

↓41.37%

Direct

footshop.bg

173.1K

19.23%33.29K

80.77%139.81K

↑37.01%

↑5.89%

Direct

hm.com

155.58K

49.21%76.56K

50.79%79.02K

↓44.22%

↓44.39%

Search

badu.bg

147.54K

17.73%26.17K

82.27%121.37K

↓55.5%

↓7.42%

Search

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Key Insights on Top Apparel & Fashion Websites in Bulgaria on February 2026

As of February 2026, aboutyou.bg leads Apparel & Fashion in Bulgaria with 555.97K monthly visits. Its audience skews mobile-first (35.64% desktop / 35.64% mobile), and traffic is down month over month -47.22% and up year over year 6.4%. shein.com holds second with 545.73K visits and a mobile-leaning mix (15.64% desktop / 84.36% mobile), while remixshop.com ranks third with 525.59K visits.

Across the leaders, sockcouncil.com is the most mobile-first (100% of visits), whereas vestiairecollective.com is the most desktop-reliant (78.08%). Momentum favors aelfriceden.com in the latest month (14,704.63%), while bershka.com shows the steepest pullback.

Acquisition patterns also differ: aboutyou.bg is driven primarily by search, aboutyou.bg by direct, and aboutyou.bg by referral; overall, 81 of the top 100 sites are direct-led, 18 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Bulgaria