Top Sporting Goods Websites in Sweden

Name: Top websites in Sweden (Sporting Goods)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Sweden, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

google.se

10.42M

36.37%3.79M

63.63%6.63M

↓11.19%

↓31.8%

Direct

xxl.se

1.57M

25.79%405.6K

74.21%1.17M

↓23.62%

↑4.19%

Direct

stadium.se

1.47M

18.29%268.83K

81.71%1.2M

↓13.94%

↑12.16%

Direct

lager157.com

755.78K

15.44%116.69K

84.56%639.1K

↓46.07%

↑37.9%

Direct

stadiumoutlet.se

720.05K

17.77%127.98K

82.23%592.07K

↓9.19%

↑1.17%

Direct

intersport.se

608.44K

28.41%172.84K

71.59%435.6K

↓29.18%

↓5.65%

Direct

tradeinn.com

591.14K

24.04%142.13K

75.96%449.01K

↑49.57%

↑60.45%

Direct

gymgrossisten.com

489.39K

30.35%148.55K

69.65%340.84K

↓20.08%

↓10.77%

Direct

outnorth.com

488.09K

36.14%176.39K

63.86%311.7K

↓38.46%

↑14.74%

Direct

happyride.se

434.59K

18.95%82.36K

81.05%352.23K

↑20.95%

↓6.66%

Direct

aimn.se

428.54K

8%34.3K

92%394.25K

↑8.65%

↑222.68%

Direct

nike.com

395.28K

36.03%142.41K

63.97%252.87K

↓22.64%

↑6.82%

Direct

mmsports.se

374.79K

21%78.7K

79%296.09K

↓15.21%

↓0.92%

Direct

adidas.se

357.23K

24.44%87.3K

75.56%269.93K

↑4.25%

↓9.91%

Direct

engelsons.se

335.8K

19.11%64.19K

80.89%271.62K

↓5.03%

↑9.21%

Direct

naturkompaniet.se

283.27K

39.51%111.91K

60.49%171.36K

↓51.85%

↑2.53%

Search

widforss.se

225.78K

30.44%68.74K

69.56%157.04K

↑16.51%

↓11.81%

Direct

icaniwill.se

224.39K

11.12%24.96K

88.88%199.43K

↓12.75%

↑148.18%

Direct

dormy.com

218.79K

23.89%52.26K

76.11%166.53K

↑38.74%

↑67.96%

Direct

cykelkraft.se

208.52K

21.11%44.01K

78.89%164.5K

↓5.18%

↑13.68%

Direct

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Key Insights on Top Sporting Goods Websites in Sweden on February 2026

As of February 2026, google.se leads Sporting Goods in Sweden with 10.42M monthly visits. Its audience skews mobile-first (36.37% desktop / 36.37% mobile), and traffic is down month over month -11.19% and down year over year -31.8%. xxl.se holds second with 1.57M visits and a mobile-leaning mix (25.79% desktop / 74.21% mobile), while stadium.se ranks third with 1.47M visits.

Across the leaders, teetime.se is the most mobile-first (100% of visits), whereas peakperformance.com is the most desktop-reliant (69.11%). Momentum favors bliz.com in the latest month (2,346.05%), while polarnopyret.se shows the steepest pullback.

Acquisition patterns also differ: google.se is driven primarily by search, google.se by direct, and google.se by referral; overall, 80 of the top 100 sites are direct-led, 18 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Sweden