Top Beauty & Cosmetics Websites in Poland

Name: Top websites in Poland (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Poland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.pl

3.54M

29.98%1.06M

70.02%2.48M

↓20.06%

↑2.38%

Direct

rossmann.pl

2.97M

38.49%1.14M

61.51%1.83M

↓15.05%

↑8.25%

Direct

hebe.pl

2.91M

26.74%778.69K

73.26%2.13M

↓18.91%

↑1.21%

Direct

fragrantica.pl

2.58M

26.54%685.42K

73.46%1.9M

↓19.81%

↑28.41%

Direct

wizaz.pl

1.84M

15.38%282.81K

84.62%1.56M

↑1.85%

↓7.46%

Search

superpharm.pl

1.63M

33.72%550.73K

66.28%1.08M

↓12.39%

↓3.29%

Direct

douglas.pl

1.56M

26.97%419.5K

73.03%1.14M

↓17.08%

↓2.16%

Direct

sephora.pl

1.21M

27.92%338.96K

72.08%875.04K

↑11.31%

↓4.92%

Direct

ezebra.pl

791.34K

20.36%161.11K

79.64%630.23K

↓19.14%

↑9.61%

Direct

fragrantica.com

687.28K

28.21%193.91K

71.79%493.37K

↓8.87%

↑25.68%

Search

cosibella.pl

680.07K

30.8%209.49K

69.2%470.58K

↑12.34%

↑14.97%

Direct

makeup.pl

609.51K

39.63%241.54K

60.37%367.97K

↓13.88%

↓17.7%

Direct

cocolita.pl

570.39K

31.28%178.43K

68.72%391.96K

↓7.56%

↓4.84%

Direct

perfumehub.pl

517.17K

38.43%198.75K

61.57%318.43K

↓21.83%

↑31.85%

Direct

flaconi.pl

495K

38.93%192.7K

61.07%302.3K

↑13.71%

↑17.51%

Direct

rituals.com

449.53K

20.12%90.46K

79.88%359.07K

↑7.01%

↑57.84%

Direct

nutridome.pl

380.55K

8.41%32.01K

91.59%348.54K

↑27.48%

↑19.68%

Direct

tolpa.pl

317.98K

16.31%51.87K

83.69%266.11K

↑32.07%

↓17.28%

Direct

mintishop.pl

314.67K

31.71%99.8K

68.29%214.87K

↑22.5%

↑13.71%

Direct

drogerienatura.pl

303.26K

30.78%93.34K

69.22%209.92K

↓23.32%

↑23.49%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Poland on February 2026

As of February 2026, notino.pl leads Beauty & Cosmetics in Poland with 3.54M monthly visits. Its audience skews mobile-first (29.98% desktop / 29.98% mobile), and traffic is down month over month -20.06% and up year over year 2.38%. rossmann.pl holds second with 2.97M visits and a mobile-leaning mix (38.49% desktop / 61.51% mobile), while hebe.pl ranks third with 2.91M visits.

Across the leaders, parfumo.net is the most mobile-first (100% of visits), whereas avon.com is the most desktop-reliant (89.81%). Momentum favors ukrainashop.com in the latest month (1,681.11%), while indigo-nails.com shows the steepest pullback.

Acquisition patterns also differ: notino.pl is driven primarily by search, notino.pl by direct, and notino.pl by referral; overall, 72 of the top 100 sites are direct-led, 28 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Poland