Top Insurance Websites in Japan

Name: Top websites in Japan (Insurance)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Japan, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

tmn-anshin.co.jp

2.64M

3.06%80.78K

96.94%2.56M

↓29.25%

↑4.3%

Direct

sonysonpo.co.jp

1.65M

24.64%405.92K

75.36%1.24M

↓9.07%

↓13.55%

Direct

nissay.co.jp

1.65M

14.6%240.36K

85.4%1.41M

↓49.51%

↓1.24%

Direct

tokiomarine-nichido.co.jp

1.61M

16.43%264.94K

83.57%1.35M

↓21.21%

↓11.09%

Direct

ms-ins.com

1.29M

14.02%180.51K

85.98%1.11M

↓11.76%

↓12.63%

Direct

dga.jp

1.21M

16.43%199.06K

83.57%1.01M

↓4.31%

↓26.8%

Direct

jis-t.ne.jp

1.06M

27.15%287.12K

72.85%770.3K

↓16.05%

↓11.63%

Referral

sonylife.co.jp

1.03M

13.75%140.96K

86.25%884.56K

↓28.13%

↑2.64%

Direct

meijiyasuda.co.jp

938.24K

13.87%130.16K

86.13%808.09K

↓22.08%

↑30.78%

Direct

dai-ichi-life.co.jp

927.07K

10.63%98.54K

89.37%828.52K

↑6.1%

↓17.9%

Direct

aioinissaydowa.co.jp

897.86K

8.02%71.97K

91.98%825.89K

↓32.5%

↑15.79%

Direct

sumitomolife.co.jp

885.96K

7.8%69.07K

92.2%816.88K

↓16.65%

↓2.91%

Direct

sompo-japan.co.jp

871.66K

27.65%241.03K

72.35%630.63K

↓36.13%

↓39.79%

Direct

taiyo-seimei.co.jp

809.53K

3.45%27.96K

96.55%781.56K

↓9.73%

↓33.19%

Direct

zenrosai.coop

757.59K

13.95%105.67K

86.05%651.92K

↓36.03%

↓7.39%

Direct

mitsui-direct.co.jp

686.9K

17.54%120.46K

82.46%566.44K

↓40.54%

↓15.48%

Direct

sbisonpo.co.jp

609.47K

34.54%210.54K

65.46%398.93K

↓10.14%

↓21.41%

Direct

axa-direct.co.jp

566.1K

14.8%83.81K

85.2%482.29K

↑16.45%

↓38.88%

Direct

kps.ms

561.58K

0.63%3.54K

99.37%558.04K

↑4.07%

↓7.31%

Direct

rakuten-sonpo.co.jp

547.74K

16.07%88K

83.93%459.74K

↓26.19%

↓11.4%

Direct

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Key Insights on Top Insurance Websites in Japan on February 2026

As of February 2026, tmn-anshin.co.jp leads Insurance in Japan with 2.64M monthly visits. Its audience skews mobile-first (3.06% desktop / 3.06% mobile), and traffic is down month over month -29.25% and up year over year 4.3%. sonysonpo.co.jp holds second with 1.65M visits and a mobile-leaning mix (24.64% desktop / 75.36% mobile), while nissay.co.jp ranks third with 1.65M visits.

Across the leaders, takumiwp.co.jp is the most mobile-first (100% of visits), whereas nowcerts.com is the most desktop-reliant (100%). Momentum favors takumiwp.co.jp in the latest month (1,898.99%), while ms-primary.com shows the steepest pullback.

Acquisition patterns also differ: tmn-anshin.co.jp is driven primarily by search, tmn-anshin.co.jp by direct, and tmn-anshin.co.jp by referral; overall, 74 of the top 100 sites are direct-led, 22 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Japan