Top Insurance Websites in India

Name: Top websites in India (Insurance)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in India, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

policybazaar.com

22.82M

9.25%2.11M

90.75%20.71M

↓7.91%

↑55.27%

Direct

licindia.in

10.01M

18.26%1.83M

81.74%8.18M

↓24.37%

↑25.34%

Direct

icicilombard.com

4.56M

13.73%625.7K

86.27%3.93M

↓16.88%

↑58.81%

Direct

starhealth.in

4.47M

18.89%844.39K

81.11%3.63M

↓7%

↑14.72%

Direct

acko.com

4.44M

9.12%405.18K

90.88%4.04M

↓3.19%

↑15.31%

Direct

kotak.com

4.4M

4.39%193.09K

95.61%4.21M

↓26.66%

↓23.47%

Direct

sbilife.co.in

4.1M

5.16%211.7K

94.84%3.89M

↓9.12%

↑46.63%

Direct

iciciprulife.com

4.03M

6.98%281.51K

93.02%3.75M

↓5.94%

↑24.74%

Direct

hdfclife.com

3.92M

10.64%416.76K

89.36%3.5M

↓26.43%

↑2.31%

Direct

tataaig.com

3.65M

17.8%648.89K

82.2%3M

↓21.44%

↑28.35%

Direct

hdfcergo.com

3.43M

14.25%488.8K

85.75%2.94M

↓3.09%

↑40.89%

Direct

godigit.com

3.22M

14.88%478.4K

85.12%2.74M

↓12.71%

↑52.78%

Direct

adityabirlacapital.com

2.96M

11.77%348.79K

88.23%2.61M

↓2.04%

↑18.23%

Direct

careinsurance.com

2.57M

14.78%380.52K

85.22%2.19M

↓23.74%

↑65.66%

Direct

darwinbox.in

2.1M

69.06%1.45M

30.94%649.47K

↓13.37%

↑8.23%

Direct

tataaia.com

1.82M

12.58%228.66K

87.42%1.59M

↓14.25%

↑31.54%

Direct

sbigeneral.in

1.71M

13.87%236.68K

86.13%1.47M

↑20.99%

↑34.63%

Direct

royalsundaram.in

1.66M

9.87%164.05K

90.13%1.5M

↑3.21%

↑105.54%

Direct

uiic.in

1.66M

25.48%422.31K

74.52%1.23M

↓10.03%

↑93.44%

Direct

newindia.co.in

1.64M

28.7%469.29K

71.3%1.17M

↓12.16%

↑32.27%

Direct

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Key Insights on Top Insurance Websites in India on February 2026

As of February 2026, policybazaar.com leads Insurance in India with 22.82M monthly visits. Its audience skews mobile-first (9.25% desktop / 9.25% mobile), and traffic is down month over month -7.91% and up year over year 55.27%. licindia.in holds second with 10.01M visits and a mobile-leaning mix (18.26% desktop / 81.74% mobile), while icicilombard.com ranks third with 4.56M visits.

Across the leaders, bjaz.in is the most mobile-first (99.84% of visits), whereas zirmed.com is the most desktop-reliant (100%). Momentum favors samacheerkalviguru.com in the latest month (303.49%), while shriramlife.com shows the steepest pullback.

Acquisition patterns also differ: policybazaar.com is driven primarily by search, policybazaar.com by direct, and policybazaar.com by referral; overall, 99 of the top 100 sites are direct-led, 0 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in India