Top Travel & Tourism Websites in Estonia

Name: Top websites in Estonia (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Estonia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

439.31K

91.74%403.03K

8.26%36.29K

↓7.97%

↑3.86%

Direct

trip.ee

110.17K

65.87%72.57K

34.13%37.6K

↓13.04%

↓19.04%

Direct

skyscanner.net

95.12K

86.56%82.33K

13.44%12.79K

↓6.62%

↑6.45%

Direct

flightradar24.com

85.24K

94.27%80.35K

5.73%4.88K

↓7.67%

↓8.91%

Direct

momondo.ee

77.57K

96.33%74.72K

3.67%2.84K

↓16.55%

↑0.96%

Direct

tpilet.ee

76.22K

57.59%43.9K

42.41%32.33K

↓2.66%

↓33.72%

Direct

ryanair.com

64.25K

87.91%56.48K

12.09%7.77K

↓3.07%

↓23.85%

Direct

tripadvisor.com

61.31K

87.78%53.82K

12.22%7.49K

↓8.61%

↓14.42%

Search

luxexpress.eu

58.04K

62.87%36.49K

37.13%21.55K

↓19.79%

↓1.9%

Direct

wizzair.com

48.01K

91.88%44.12K

8.12%3.9K

↓5.08%

↑4.19%

Direct

airbnb.com

46.26K

93.46%43.23K

6.54%3.03K

↓23.57%

↓8.81%

Direct

balticlivecam.com

36.17K

46.27%16.74K

53.73%19.43K

↓17.13%

↑38.22%

Direct

reisidiilid.ee

35.78K

96.28%34.45K

3.72%1.33K

↓34.86%

↑18.17%

Direct

finnair.com

34.49K

88.29%30.45K

11.71%4.04K

↓27.16%

↑6.41%

Direct

kiwi.com

30.63K

83.55%25.59K

16.45%5.04K

↓28.36%

↓17.74%

Direct

airbnb.com.ee

28.95K

98.62%28.55K

1.38%399

↓25.41%

↓5.03%

Direct

novatours.ee

28.89K

93.59%27.04K

6.41%1.85K

↓23.77%

↓16.15%

Search

mid.ru

26.92K

80.76%21.74K

19.24%5.18K

↓8.48%

↑9.67%

Direct

turkishairlines.com

24.4K

90.88%22.17K

9.12%2.23K

↑18.89%

↑2.77%

Direct

lufthansa.com

24.18K

93.86%22.7K

6.14%1.49K

↓9.36%

↑12.34%

Direct

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Key Insights on Top Travel & Tourism Websites in Estonia on February 2026

As of February 2026, booking.com leads Travel & Tourism in Estonia with 439.31K monthly visits. Its audience skews desktop-first (91.74% desktop / 91.74% mobile), and traffic is down month over month -7.97% and up year over year 3.86%. trip.ee holds second with 110.17K visits and a desktop-leaning mix (65.87% desktop / 34.13% mobile), while skyscanner.net ranks third with 95.12K visits.

Across the leaders, tallinn-airport.ee is the most mobile-first (100% of visits), whereas meresuu.ee is the most desktop-reliant (100%). Momentum favors interpals.net in the latest month (1,405.76%), while tripadvisor.ru shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 64 of the top 100 sites are direct-led, 21 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Estonia