Top Travel & Tourism Websites in China

Name: Top websites in China (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in China, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ctrip.com

2M

99.99%2M

0.01%226

↓19.47%

↓6.66%

Direct

trip.com

1.68M

99.74%1.68M

0.26%4.41K

↓21.59%

↑70.14%

Direct

12306.cn

874.6K

100%874.6K

-

↑2.35%

↓17.13%

Direct

booking.com

730.13K

99.83%728.87K

0.17%1.26K

↓30.33%

↑20.94%

Direct

irctc.co.in

329.74K

100%329.74K

-

↑37.29%

↑112.8%

Direct

c-ctrip.com

329.01K

100%329.01K

-

↑19.61%

↑106.7%

Referral

renfe.com

291.38K

100%291.38K

-

↑53.27%

↑1,445.19%

Direct

marriott.com

287.71K

99.93%287.52K

0.07%198

↓14.1%

↑48.2%

Direct

tripadvisor.com

251.49K

99.98%251.43K

0.02%56

↓24.15%

↓3.83%

Direct

agoda.com

250.26K

99.63%249.33K

0.37%928

↓33.21%

↑28.87%

Direct

cathaypacific.com

244.65K

100%244.65K

-

↓12.59%

↑28.51%

Direct

qunar.com

237.9K

100%237.9K

-

↓20.09%

↓23.3%

Direct

mafengwo.cn

210.04K

100%210.04K

-

↓9.78%

↓49.88%

Direct

americanexpress.com

201.56K

99.92%201.39K

0.08%164

↓11.75%

↑72.11%

Direct

ceair.com

196.25K

99.89%196.04K

0.11%213

↓32.7%

↓0.16%

Direct

hilton.com

179.62K

100%179.62K

-

↓8.96%

↑60.53%

Direct

klook.com

176.79K

99.52%175.94K

0.48%856

↓25.14%

↑7.57%

Direct

time.is

161.72K

99.98%161.68K

0.02%39

↓27.74%

↓14.45%

Direct

expedia.com

157.02K

100%157.02K

-

↑1.3%

↑35.41%

Direct

airchina.com.cn

137.81K

100%137.81K

-

↓46.15%

↑16.76%

Direct

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Key Insights on Top Travel & Tourism Websites in China on February 2026

As of February 2026, ctrip.com leads Travel & Tourism in China with 2M monthly visits. Its audience skews desktop-first (99.99% desktop / 99.99% mobile), and traffic is down month over month -19.47% and down year over year -6.66%. trip.com holds second with 1.68M visits and a desktop-leaning mix (99.74% desktop / 0.26% mobile), while 12306.cn ranks third with 874.6K visits.

Across the leaders, getyourguide.com is the most mobile-first (4.13% of visits), whereas 12306.cn is the most desktop-reliant (100%). Momentum favors vnanet.vn in the latest month (649.09%), while rome2rio.com shows the steepest pullback.

Acquisition patterns also differ: ctrip.com is driven primarily by search, ctrip.com by direct, and ctrip.com by referral; overall, 82 of the top 100 sites are direct-led, 9 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in China