Top Travel & Tourism Websites in Bulgaria

Name: Top websites in Bulgaria (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Bulgaria, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.15M

38.95%836.63K

61.05%1.31M

↓14.11%

↓21.25%

Direct

bdz.bg

1.1M

8.78%96.32K

91.22%1M

↓34.52%

↓26.78%

Direct

grabo.bg

974.78K

31.38%305.89K

68.62%668.89K

↓43.51%

↓2.2%

Direct

ryanair.com

464.45K

42.03%195.22K

57.97%269.23K

↓21.42%

↓11.41%

Direct

wizzair.com

463.01K

46.46%215.12K

53.54%247.89K

↓28.06%

↓1.38%

Direct

flightradar24.com

381.19K

32.03%122.1K

67.97%259.09K

↑56.46%

↓14.55%

Direct

esky.bg

343.98K

23.47%80.72K

76.53%263.25K

↓16.47%

↓28.68%

Direct

pochivka.bg

246.96K

24.39%60.22K

75.61%186.74K

↓40.57%

↓30.25%

Search

skyscanner.net

240.94K

44.21%106.53K

55.79%134.42K

↓30.07%

↓17.7%

Direct

airbnb.com

231.3K

48.07%111.19K

51.93%120.11K

↓18.65%

↓28.95%

Direct

tripadvisor.com

217.18K

34.28%74.45K

65.72%142.73K

↓6.31%

↓27.84%

Search

travelsmart.bg

215.01K

0.94%2.02K

99.06%212.99K

↑1,993.55%

↑34.12%

Direct

pamporovo.me

204.6K

22.13%45.27K

77.87%159.33K

↓37.44%

↓20.46%

Direct

getyourguide.com

187.6K

26.16%49.07K

73.84%138.52K

↓33.5%

↑28.02%

Direct

turkishairlines.com

181.28K

18.54%33.6K

81.46%147.68K

↑46.2%

↓2.3%

Direct

time.is

180.2K

17.95%32.34K

82.05%147.86K

↓50.9%

↓44.85%

Direct

bohemia.bg

176.49K

22.2%39.17K

77.8%137.32K

↓42.42%

↓30.59%

Direct

borovets-bg.com

159.82K

33.58%53.67K

66.42%106.15K

↓55.44%

↓12.31%

Search

union-ivkoni.com

152.35K

10.87%16.56K

89.13%135.78K

↓17.59%

↑4.84%

Direct

emerald.bg

138.15K

24.04%33.22K

75.96%104.93K

↓27.85%

↓7.41%

Direct

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Key Insights on Top Travel & Tourism Websites in Bulgaria on February 2026

As of February 2026, booking.com leads Travel & Tourism in Bulgaria with 2.15M monthly visits. Its audience skews mobile-first (38.95% desktop / 38.95% mobile), and traffic is down month over month -14.11% and down year over year -21.25%. bdz.bg holds second with 1.1M visits and a mobile-leaning mix (8.78% desktop / 91.22% mobile), while grabo.bg ranks third with 974.78K visits.

Across the leaders, edinburghleisure.co.uk is the most mobile-first (100% of visits), whereas abax.bg is the most desktop-reliant (100%). Momentum favors brussels-charleroi-airport.com in the latest month (21,266.15%), while kiwi.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 75 of the top 100 sites are direct-led, 23 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Bulgaria