Top Travel & Tourism Websites in Uruguay

Name: Top websites in Uruguay (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Uruguay, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

351.68K

78.75%276.94K

21.25%74.75K

↓16.95%

↓23.83%

Direct

airbnb.com

182.97K

77.95%142.62K

22.05%40.35K

↓28.93%

↓18.57%

Direct

urubus.com.uy

78.51K

45.05%35.37K

54.95%43.14K

↓23.03%

↓51.5%

Direct

latamairlines.com

69.76K

85.81%59.86K

14.19%9.9K

↓32.52%

↓6.07%

Direct

buquebus.com

65.56K

73.68%48.31K

26.32%17.25K

↓1.18%

↑14.48%

Direct

coloniaexpress.com

54.95K

46.94%25.8K

53.06%29.16K

↑14.98%

↓49.37%

Direct

tripadvisor.es

53.95K

80.23%43.29K

19.77%10.67K

↓29.95%

↓35.56%

Search

cot.com.uy

51.76K

40.42%20.92K

59.58%30.84K

↓25.08%

↓51.9%

Direct

despegar.com.uy

44.45K

74.41%33.08K

25.59%11.38K

↓22.07%

↓34.77%

Direct

nationalgeographic.com.es

41.01K

11.69%4.8K

88.31%36.21K

↑51.2%

↓36.5%

Direct

amadeus.com

37.88K

100%37.88K

-

↑67.04%

↑6.71%

Direct

flightradar24.com

37.86K

81.11%30.71K

18.89%7.15K

↓31.26%

↑10%

Direct

skyscanner.com

35.56K

88.51%31.47K

11.49%4.09K

↓16.64%

↓12.43%

Direct

toctocviajes.com

34.99K

84.14%29.44K

15.86%5.55K

↓18%

↓13.05%

Direct

iberia.com

33.63K

90.02%30.27K

9.98%3.36K

↓24.92%

↓21.55%

Direct

jetmar.com.uy

30.96K

83.84%25.96K

16.16%5K

↑15.88%

↑21.82%

Direct

jetsmart.com

30.81K

66.59%20.52K

33.41%10.29K

↑20.32%

↓48.9%

Direct

cruceros.uy

30.6K

19.91%6.09K

80.09%24.51K

↓28.53%

↑6.39%

Direct

kayak.com

29.2K

72.2%21.08K

27.8%8.12K

↓3.45%

↓21.93%

Direct

turil.com.uy

26.92K

44.63%12.01K

55.37%14.9K

↓0.3%

↓40.69%

Direct

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Key Insights on Top Travel & Tourism Websites in Uruguay on February 2026

As of February 2026, booking.com leads Travel & Tourism in Uruguay with 351.68K monthly visits. Its audience skews desktop-first (78.75% desktop / 78.75% mobile), and traffic is down month over month -16.95% and down year over year -23.83%. airbnb.com holds second with 182.97K visits and a desktop-leaning mix (77.95% desktop / 22.05% mobile), while urubus.com.uy ranks third with 78.51K visits.

Across the leaders, seguroparaviaje.com is the most mobile-first (100% of visits), whereas amadeus.com is the most desktop-reliant (100%). Momentum favors magicmemories.com in the latest month (1,983.87%), while bigbox.com.uy shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 78 of the top 100 sites are direct-led, 15 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Uruguay