Top Travel & Tourism Websites in Switzerland

Name: Top websites in Switzerland (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Switzerland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

4.05M

62.39%2.53M

37.61%1.52M

↓18.91%

↓2.45%

Direct

sbb.ch

3.13M

47.61%1.49M

52.39%1.64M

↓28.95%

↓11.36%

Direct

swisspass.ch

1.18M

26.74%315.16K

73.26%863.62K

↓23.27%

↓25.47%

Direct

skyscanner.ch

1.03M

62.33%644.75K

37.67%389.62K

↓25.76%

↑9.28%

Direct

wetter.com

1.03M

21.85%224.69K

78.15%803.58K

↓28.95%

↓34.73%

Direct

roundshot.com

877.87K

33.93%297.83K

66.07%580.04K

↓29.04%

↑6.61%

Direct

bergfex.ch

877.45K

21.1%185.1K

78.9%692.35K

↓36.46%

↑4.92%

Direct

easyjet.com

868.78K

55.37%481.01K

44.63%387.77K

↓19.4%

↓0.11%

Direct

airbnb.ch

735.5K

63.4%466.31K

36.6%269.2K

↓12.23%

↓14.09%

Direct

tripadvisor.ch

722.87K

45.29%327.42K

54.71%395.45K

↓18.38%

↓10.35%

Search

flightradar24.com

423.19K

57.84%244.77K

42.16%178.41K

↓37.76%

↑9.13%

Direct

arosalenzerheide.swiss

421.99K

17.45%73.64K

82.55%348.35K

↑24.64%

↑13.53%

Direct

myswitzerland.com

379.46K

40.42%153.38K

59.58%226.08K

↓23.33%

↓17.09%

Search

tripadvisor.com

364.9K

55.7%203.25K

44.3%161.66K

↓16.06%

↓24.85%

Search

miles-and-more.com

340.67K

65.89%224.48K

34.11%116.19K

↓21.21%

↓1.75%

Direct

bahn.de

299.53K

42.18%126.33K

57.82%173.2K

↑7.14%

↓23.85%

Direct

jungfrau.ch

291.91K

17.05%49.77K

82.95%242.14K

↓21.9%

↓2.91%

Direct

getyourguide.com

281.01K

40.79%114.63K

59.21%166.38K

↓20.04%

↑46.7%

Direct

flumserberg.ch

268.45K

18.01%48.34K

81.99%220.11K

↑31.13%

↑28.14%

Search

airbnb.com

267.82K

73.47%196.76K

26.53%71.07K

↓13.64%

↓14.31%

Direct

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Key Insights on Top Travel & Tourism Websites in Switzerland on February 2026

As of February 2026, booking.com leads Travel & Tourism in Switzerland with 4.05M monthly visits. Its audience skews desktop-first (62.39% desktop / 62.39% mobile), and traffic is down month over month -18.91% and down year over year -2.45%. sbb.ch holds second with 3.13M visits and a mobile-leaning mix (47.61% desktop / 52.39% mobile), while swisspass.ch ranks third with 1.18M visits.

Across the leaders, wetterprognose-wettervorhersage.de is the most mobile-first (99.68% of visits), whereas skylinewebcams.com is the most desktop-reliant (83.59%). Momentum favors ticino.ch in the latest month (244.83%), while edreams.ch shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 74 of the top 100 sites are direct-led, 25 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Switzerland