Top Travel & Tourism Websites in Serbia

Name: Top websites in Serbia (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Serbia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

2.46M

24.47%601.51K

75.53%1.86M

↓2.42%

↑3.48%

Direct

srbvoz.rs

466.19K

7.9%36.81K

92.1%429.38K

↓5.46%

↑11.58%

Direct

airserbia.com

426.66K

28.04%119.65K

71.96%307.01K

↑36.19%

↓9.07%

Direct

travelland.rs

375.03K

27.92%104.72K

72.08%270.32K

↓15.35%

↑17.16%

Direct

wizzair.com

297.38K

41.9%124.6K

58.1%172.78K

↓37.36%

↑19.27%

Direct

esky.rs

291.87K

14.17%41.35K

85.83%250.53K

↓28.55%

↑24.05%

Direct

radissonhotels.com

262.01K

0.5%1.31K

99.5%260.71K

↑2,561.65%

↑61.57%

Direct

lastminuteponude.com

232.11K

8.09%18.78K

91.91%213.33K

↑49.27%

↑47.64%

Direct

time.is

221.33K

5.79%12.81K

94.21%208.52K

↑47.01%

↓10.82%

Direct

skyscanner.net

220.05K

42.9%94.41K

57.1%125.64K

↓3.93%

↓12.51%

Direct

flightradar24.com

215.82K

20.01%43.19K

79.99%172.63K

↓0.94%

↑14.31%

Search

nikana.gr

212.43K

17.49%37.15K

82.51%175.28K

↓2.28%

↓24.28%

Direct

infokop.net

208.1K

35.48%73.83K

64.52%134.27K

↓55.43%

↓38.41%

Direct

grckainfo.com

194.92K

13.88%27.06K

86.12%167.86K

↑3.73%

↓27.41%

Direct

tripadvisor.com

191.82K

27.71%53.16K

72.29%138.66K

↓32.86%

↓32.08%

Search

kontiki.rs

179.44K

25.99%46.63K

74.01%132.82K

↑7.9%

↓18.37%

Search

go2travelling.net

174.5K

5.65%9.86K

94.35%164.64K

↑62.73%

↓16.17%

Direct

fibula.rs

153.28K

13.44%20.61K

86.56%132.67K

↑331.59%

↑10.39%

Direct

oktopod.rs

152.51K

21.14%32.25K

78.86%120.27K

↑32.62%

↓17.37%

Direct

hotair.com

144.63K

-

100%144.63K

↑1,991.25%

↑31.17%

Direct

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Key Insights on Top Travel & Tourism Websites in Serbia on February 2026

As of February 2026, booking.com leads Travel & Tourism in Serbia with 2.46M monthly visits. Its audience skews mobile-first (24.47% desktop / 24.47% mobile), and traffic is down month over month -2.42% and up year over year 3.48%. srbvoz.rs holds second with 466.19K visits and a mobile-leaning mix (7.9% desktop / 92.1% mobile), while airserbia.com ranks third with 426.66K visits.

Across the leaders, hotair.com is the most mobile-first (100% of visits), whereas amadeus.com is the most desktop-reliant (83.67%). Momentum favors radissonhotels.com in the latest month (2,561.65%), while obilet.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 73 of the top 100 sites are direct-led, 27 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Serbia