Top Travel & Tourism Websites in Malaysia

Name: Top websites in Malaysia (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Malaysia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

5.65M

48.84%2.76M

51.16%2.89M

↓23.81%

↑92.6%

Direct

airasia.com

2.71M

32.14%869.43K

67.86%1.84M

↓20.88%

↓12.76%

Direct

booking.com

2.66M

32.04%852.23K

67.96%1.81M

↓28.39%

↓4.73%

Direct

agoda.com

2.6M

39.03%1.01M

60.97%1.59M

↓39.65%

↓10.86%

Direct

airbnb.com

892.28K

37.4%333.71K

62.6%558.56K

↑1.99%

↓2.47%

Direct

traveloka.com

862.75K

23.27%200.73K

76.73%662.02K

↓41.4%

↓13.85%

Direct

klook.com

831.3K

43.55%362.02K

56.45%469.27K

↓21.56%

↓24.54%

Direct

skyscanner.com.my

827.95K

32.63%270.13K

67.37%557.82K

↑5.95%

↑5.66%

Direct

publicholidays.com.my

810.9K

30.44%246.83K

69.56%564.07K

↓16.22%

↓16.43%

Search

tripadvisor.com.my

491.97K

35.1%172.7K

64.9%319.26K

↓26.47%

↓24.68%

Search

flightradar24.com

425.17K

61.91%263.21K

38.09%161.97K

↓21.82%

↑20.09%

Direct

malaysiaairports.com.my

399.49K

19.87%79.39K

80.13%320.1K

↑51.72%

↑43.78%

Direct

redbus.my

391.59K

25.43%99.6K

74.57%291.99K

↓58.78%

↓32.34%

Direct

easybook.com

379.92K

22.84%86.78K

77.16%293.14K

↓31.12%

↓17.63%

Direct

marriott.com

353.81K

33.36%118.02K

66.64%235.78K

↓3.98%

↓0.66%

Direct

tripadvisor.com

340.95K

28.19%96.13K

71.81%244.82K

↓22.5%

↓40.84%

Search

flightaware.com

322.25K

21.08%67.92K

78.92%254.34K

↑3.22%

↑5.17%

Search

busonlineticket.com

317.93K

19.79%62.91K

80.21%255.01K

↓61.18%

↓21.12%

Direct

theborneopost.com

301.19K

23.63%71.18K

76.37%230.01K

↓50.21%

↓3.22%

Direct

cheapflights.com.my

260.12K

30.68%79.8K

69.32%180.32K

↓6.94%

↓4.58%

Direct

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Key Insights on Top Travel & Tourism Websites in Malaysia on February 2026

As of February 2026, trip.com leads Travel & Tourism in Malaysia with 5.65M monthly visits. Its audience skews mobile-first (48.84% desktop / 48.84% mobile), and traffic is down month over month -23.81% and up year over year 92.6%. airasia.com holds second with 2.71M visits and a mobile-leaning mix (32.14% desktop / 67.86% mobile), while booking.com ranks third with 2.66M visits.

Across the leaders, airbnb.pl is the most mobile-first (100% of visits), whereas tourism.gov.my is the most desktop-reliant (83.39%). Momentum favors utopiautila.com in the latest month (104,616%), while airbnb.com.my shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 84 of the top 100 sites are direct-led, 15 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Malaysia