Top Travel & Tourism Websites in Malaysia

Name: Top websites in Malaysia (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Malaysia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

7.67M

61.86%4.74M

38.14%2.92M

↓6.16%

↑78.33%

Direct

agoda.com

3.23M

36.56%1.18M

63.44%2.05M

↓6.09%

↓9.83%

Direct

booking.com

2.53M

39.05%987.88K

60.95%1.54M

↓23.83%

↓1.94%

Direct

airasia.com

1.91M

46.26%881.89K

53.74%1.02M

↓27.49%

↓21.7%

Direct

klook.com

1.01M

39.25%395.43K

60.75%612.06K

↓33.21%

↓14.2%

Direct

airbnb.com

835.55K

45.62%381.19K

54.38%454.36K

↓0.61%

↓11.73%

Direct

traveloka.com

724.17K

32.93%238.5K

67.07%485.66K

↓7.52%

↓1.64%

Direct

skyscanner.com.my

691.51K

46.12%318.93K

53.88%372.58K

↓31.14%

↑1.87%

Direct

tripadvisor.com.my

512.2K

35.69%182.82K

64.31%329.37K

↓32.75%

↓27.15%

Search

australia.com

486.48K

0.75%3.64K

99.25%482.84K

↑19,895.23%

↑63.05%

Direct

publicholidays.com.my

445.07K

39.03%173.7K

60.97%271.37K

↓53.76%

↓24.99%

Search

flightradar24.com

423.92K

48.47%205.46K

51.53%218.46K

↓59.5%

↑30.5%

Direct

malaysiaairports.com.my

415.45K

16.66%69.21K

83.34%346.24K

↓19.76%

↑22.39%

Direct

redbus.my

385.68K

29.07%112.13K

70.93%273.55K

↓13.08%

↓27.68%

Direct

flightaware.com

366.8K

28.21%103.48K

71.79%263.32K

↓11.86%

↓0.38%

Search

kkday.com

352.1K

15.97%56.23K

84.03%295.88K

↓7.17%

↑44.67%

Direct

rwgenting.com

348.75K

23.74%82.8K

76.26%265.95K

↓36.03%

↓18.72%

Direct

tripadvisor.com

313.89K

42.12%132.2K

57.88%181.69K

↓18.22%

↓41.64%

Search

travelandtourworld.com

313.71K

1.92%6.02K

98.08%307.69K

↓26.31%

↑192.43%

Direct

easybook.com

306.35K

28.65%87.76K

71.35%218.59K

↓51.96%

↓7.01%

Direct

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Key Insights on Top Travel & Tourism Websites in Malaysia on April 2026

As of April 2026, trip.com leads Travel & Tourism in Malaysia with 7.67M monthly visits. Its audience skews desktop-first (61.86% desktop / 61.86% mobile), and traffic is down month over month -6.16% and up year over year 78.33%. agoda.com holds second with 3.23M visits and a mobile-leaning mix (36.56% desktop / 63.44% mobile), while booking.com ranks third with 2.53M visits.

Across the leaders, dubaiparksandresorts.com is the most mobile-first (100% of visits), whereas tourism.gov.my is the most desktop-reliant (100%). Momentum favors australia.com in the latest month (19,895.23%), while aman.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 76 of the top 100 sites are direct-led, 21 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Malaysia