Top Travel & Tourism Websites in the World

Name: Top websites World (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in the World, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

379.98M

45.74%173.81M

54.26%206.17M

↓15.94%

↓0.25%

Direct

trip.com

118.48M

38.25%45.32M

61.75%73.16M

↓19.87%

↑60.39%

Direct

agoda.com

81.57M

30.41%24.81M

69.59%56.77M

↓22.76%

↑12.86%

Direct

tripadvisor.com

74.16M

43.87%32.53M

56.13%41.62M

↓12.22%

↓20%

Search

americanexpress.com

70.79M

58.21%41.21M

41.79%29.58M

↓16.32%

↓1.28%

Direct

airbnb.com

66.21M

47%31.12M

53%35.09M

↓14.97%

↓4.19%

Direct

expedia.com

61.86M

45.45%28.11M

54.55%33.75M

↓6.48%

↑7.77%

Direct

wetter.com

60.75M

15.53%9.43M

84.47%51.31M

↓10.19%

↓4.43%

Direct

flightradar24.com

51.93M

46.67%24.23M

53.33%27.7M

↓17.34%

↑12.42%

Direct

ryanair.com

48.75M

39.04%19.03M

60.96%29.72M

↓15.22%

↓9.96%

Direct

klook.com

48.29M

25.04%12.09M

74.96%36.2M

↓23.97%

↑49.9%

Direct

marriott.com

46.46M

51.67%24.01M

48.33%22.45M

↓3.49%

↓4.03%

Direct

aa.com

42.89M

37.96%16.28M

62.04%26.61M

↓10.93%

↑10.07%

Direct

skyscanner.net

41.61M

35.74%14.87M

64.26%26.74M

↓10.53%

↑5.95%

Direct

irctc.co.in

40.73M

33.52%13.65M

66.48%27.08M

↓10.8%

↓18.24%

Direct

bahn.de

38.67M

22.1%8.55M

77.9%30.12M

↓22.84%

↓4.01%

Direct

getyourguide.com

36.92M

34.36%12.68M

65.64%24.23M

↓6.29%

↑62.36%

Direct

flightaware.com

36.11M

31.25%11.28M

68.75%24.82M

↓21.36%

↑12.28%

Direct

hilton.com

35.99M

42.21%15.19M

57.79%20.8M

↓13.66%

↑21.33%

Direct

hotels.com

33.23M

38.95%12.94M

61.05%20.29M

↓18.31%

↓10.36%

Direct

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Key Insights on Top Travel & Tourism Websites in the World on February 2026

As of February 2026, booking.com leads Travel & Tourism in the World with 379.98M monthly visits. Its audience skews mobile-first (45.74% desktop / 45.74% mobile), and traffic is down month over month -15.94% and down year over year -0.25%. trip.com holds second with 118.48M visits and a mobile-leaning mix (38.25% desktop / 61.75% mobile), while agoda.com ranks third with 81.57M visits.

Across the leaders, travelandtourworld.com is the most mobile-first (97.28% of visits), whereas aviasales.ru is the most desktop-reliant (69.48%). Momentum favors nationalgeographic.com.es in the latest month (9.59%), while travelandtourworld.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 94 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in the World