Top Travel & Tourism Websites in Hong Kong

Name: Top websites in Hong Kong (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Hong Kong, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

8.48M

33.69%2.86M

66.31%5.62M

↓22.74%

↑34.03%

Direct

klook.com

2.24M

38.11%853.74K

61.89%1.39M

↓24.61%

↑0.43%

Direct

cathaypacific.com

1.59M

53.73%853.85K

46.27%735.27K

↓41.13%

↓9.91%

Direct

agoda.com

1.52M

50.13%761.99K

49.87%758.13K

↓11.56%

↓14.76%

Direct

kkday.com

1.05M

37.01%389.61K

62.99%663.18K

↓25.8%

↓14.66%

Direct

skyscanner.com.hk

803K

41.38%332.27K

58.62%470.73K

↓18.85%

↓11.13%

Direct

wingontravel.com

704.57K

27.53%193.95K

72.47%510.62K

↓5.33%

↓7.5%

Direct

booking.com

694.45K

63.35%439.97K

36.65%254.48K

↓36.46%

↓2.03%

Direct

ctrip.com

366.93K

69.06%253.4K

30.94%113.53K

↑3.86%

↓11.97%

Direct

12306.cn

336.64K

45.55%153.34K

54.45%183.3K

↑21.6%

↑8.7%

Direct

flyday.hk

326.85K

19.35%63.25K

80.65%263.6K

↓9.87%

↓28.3%

Direct

hongkongdisneyland.com

326.66K

13%42.47K

87%284.19K

↓35.3%

↓5.18%

Direct

flightradar24.com

310.2K

36.48%113.15K

63.52%197.06K

↑28.28%

↑17.3%

Direct

gltjp.com

307.91K

50.98%156.98K

49.02%150.93K

↑3.66%

↑25.17%

Search

discoverhongkong.com

275.78K

33.74%93.04K

66.26%182.75K

↑33.92%

↑1.69%

Search

americanexpress.com

274.13K

59.67%163.58K

40.33%110.55K

↓10.61%

↑2.4%

Direct

ctshk.com

262.54K

16.44%43.15K

83.56%219.39K

↓0.15%

↓32.89%

Direct

tripadvisor.com.hk

244.28K

50.44%123.21K

49.56%121.07K

↓47.36%

↓28.26%

Search

bigline.hk

235.7K

11.55%27.22K

88.45%208.49K

↑53.24%

↑8.56%

Search

expedia.com.hk

205.32K

48.11%98.78K

51.89%106.55K

↓14.7%

↓38.95%

Direct

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Key Insights on Top Travel & Tourism Websites in Hong Kong on February 2026

As of February 2026, trip.com leads Travel & Tourism in Hong Kong with 8.48M monthly visits. Its audience skews mobile-first (33.69% desktop / 33.69% mobile), and traffic is down month over month -22.74% and up year over year 34.03%. klook.com holds second with 2.24M visits and a mobile-leaning mix (38.11% desktop / 61.89% mobile), while cathaypacific.com ranks third with 1.59M visits.

Across the leaders, iglobe.hk is the most mobile-first (99.7% of visits), whereas ctg.cn is the most desktop-reliant (100%). Momentum favors kiroro.co.jp in the latest month (5,061.87%), while ihg.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 72 of the top 100 sites are direct-led, 27 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Hong Kong