Top Travel & Tourism Websites in Canada

Name: Top websites in Canada (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Canada, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

aircanada.com

10.43M

53.35%5.56M

46.65%4.86M

↓6.18%

↑2.06%

Direct

expedia.ca

7.64M

67.33%5.14M

32.67%2.5M

↓2.18%

↓0.08%

Direct

booking.com

5.99M

60.5%3.62M

39.5%2.37M

↓14.96%

↓0.47%

Direct

airbnb.ca

5.17M

56.88%2.94M

43.12%2.23M

↓7.87%

↓12.69%

Direct

westjet.com

4.38M

54.7%2.4M

45.3%1.98M

↓7.46%

↑2.77%

Direct

tripadvisor.ca

4.24M

60.94%2.59M

39.06%1.66M

↓18.36%

↓15%

Search

americanexpress.com

2.94M

65.79%1.94M

34.21%1.01M

↓9.27%

↑8.69%

Direct

sunwing.ca

2.91M

37.69%1.1M

62.31%1.82M

↓23.41%

↓2.6%

Direct

skyscanner.ca

2.74M

61.71%1.69M

38.29%1.05M

↓20.86%

↑31.56%

Direct

airtransat.com

2.12M

35.1%742.42K

64.9%1.37M

↓14.66%

↑3.04%

Direct

marriott.com

2.06M

62.49%1.29M

37.51%773.14K

↑12.2%

↓13.82%

Direct

flightaware.com

2M

30.85%617.84K

69.15%1.38M

↓24.4%

↑8.84%

Direct

flighthub.com

1.94M

52.84%1.03M

47.16%916.73K

↓6.16%

↓6.69%

Direct

kayak.com

1.87M

57.09%1.07M

42.91%802.66K

↓3%

↓11.72%

Direct

transat.com

1.76M

31.53%553.63K

68.47%1.2M

↓16.69%

↓11.56%

Direct

viarail.ca

1.35M

43.4%585.65K

56.6%763.82K

↓18.85%

↑0.33%

Direct

trip.com

1.35M

50.3%678.04K

49.7%669.91K

↓25.47%

↑30.58%

Direct

hotels.com

1.27M

53.29%675.38K

46.71%591.9K

↑3.31%

↑3.55%

Direct

hilton.com

1.18M

66.65%783.53K

33.35%392.05K

↓12.61%

↑5.35%

Direct

getyourguide.com

1.17M

50.87%595.15K

49.13%574.89K

↓1.27%

↑48.62%

Direct

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Key Insights on Top Travel & Tourism Websites in Canada on February 2026

As of February 2026, aircanada.com leads Travel & Tourism in Canada with 10.43M monthly visits. Its audience skews desktop-first (53.35% desktop / 53.35% mobile), and traffic is down month over month -6.18% and up year over year 2.06%. expedia.ca holds second with 7.64M visits and a desktop-leaning mix (67.33% desktop / 32.67% mobile), while booking.com ranks third with 5.99M visits.

Across the leaders, sunwingtravelgroup.com is the most mobile-first (99.25% of visits), whereas wanderlog.com is the most desktop-reliant (86.45%). Momentum favors visitabudhabi.ae in the latest month (3,442.53%), while kkday.com shows the steepest pullback.

Acquisition patterns also differ: aircanada.com is driven primarily by search, aircanada.com by direct, and aircanada.com by referral; overall, 93 of the top 100 sites are direct-led, 5 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Canada