Top Travel & Tourism Websites in Malta

Name: Top websites in Malta (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Malta, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

266.51K

98.9%263.59K

1.1%2.92K

↓5.08%

↑25.37%

Direct

ryanair.com

160.7K

98.08%157.62K

1.92%3.08K

↓6.37%

↑5.71%

Direct

skyscanner.net

81.59K

98.79%80.6K

1.21%991

↓20.55%

↑8.99%

Direct

google.com.mt

75.21K

98.14%73.82K

1.86%1.4K

↓13.64%

↓66.14%

Direct

airbnb.com.mt

65.7K

99.43%65.32K

0.57%376

↓11.2%

↑25.83%

Direct

tripadvisor.com

47.16K

97.25%45.86K

2.75%1.3K

↓13.79%

↓17.41%

Search

flightradar24.com

46.27K

98.52%45.58K

1.48%686

↓47.44%

↑30.51%

Direct

getyourguide.com

25.64K

93.98%24.1K

6.02%1.54K

↓30.76%

↑48.41%

Paid

turkishairlines.com

22.73K

97.54%22.17K

2.46%560

↓12.4%

↑10.78%

Direct

kiwi.com

22.39K

99.71%22.32K

0.29%65

↑13.35%

↓11.73%

Direct

skylinewebcams.com

21.22K

99.02%21.02K

0.98%208

↓17.56%

↑18.15%

Search

wizzair.com

20.87K

99.7%20.81K

0.3%62

↑19.63%

↑2.89%

Direct

airbnb.com

19.34K

98.39%19.03K

1.61%312

↑24.68%

↑13.79%

Direct

lufthansa.com

15.38K

93.65%14.4K

6.35%977

↑9.63%

↑1.07%

Direct

trip.com

14.93K

97.6%14.57K

2.4%359

↓15.13%

↓8.73%

Direct

gozochannel.com

12.95K

85.9%11.13K

14.1%1.83K

↓33.33%

↑42.46%

Direct

easyjet.com

12.95K

98.66%12.78K

1.34%173

↑14.21%

↑20.29%

Direct

visitmalta.com

12.72K

97.71%12.43K

2.29%292

↑7.58%

↑11.87%

Search

virtuferries.com

12.16K

100%12.16K

-

↓32.23%

↑23.96%

Direct

rome2rio.com

11.53K

100%11.53K

-

↓18.17%

↓6.83%

Direct

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Key Insights on Top Travel & Tourism Websites in Malta on April 2026

As of April 2026, booking.com leads Travel & Tourism in Malta with 266.51K monthly visits. Its audience skews desktop-first (98.9% desktop / 98.9% mobile), and traffic is down month over month -5.08% and up year over year 25.37%. ryanair.com holds second with 160.7K visits and a desktop-leaning mix (98.08% desktop / 1.92% mobile), while skyscanner.net ranks third with 81.59K visits.

Across the leaders, cruisetopic.com is the most mobile-first (63.65% of visits), whereas virtuferries.com is the most desktop-reliant (100%). Momentum favors maltafireworksfestival.com in the latest month (2,107.84%), while klook.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 58 of the top 100 sites are direct-led, 30 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Malta