Top Travel & Tourism Websites in Kenya

Name: Top websites in Kenya (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Kenya, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

269.76K

62.03%167.32K

37.97%102.44K

↓34.38%

↓3%

Direct

airbnb.com

117.26K

73.38%86.04K

26.62%31.22K

↓21.9%

↓7.74%

Direct

kenya-airways.com

115.21K

79.38%91.45K

20.62%23.75K

↑15.32%

↑10.9%

Direct

tripadvisor.com

99.18K

64.17%63.64K

35.83%35.54K

↓11.65%

↓30.45%

Search

skyscanner.net

96.88K

42.39%41.07K

57.61%55.81K

↑21.81%

↑4.47%

Direct

immigration.go.ke

64.29K

79.31%50.99K

20.69%13.3K

↑9.64%

↓45.13%

Direct

qatarairways.com

55.28K

76.68%42.39K

23.32%12.89K

↓25.17%

↑12.12%

Direct

rclctrac.com

48.53K

24.88%12.07K

75.12%36.46K

↓33.62%

↑63.34%

Referral

trip.com

47.4K

58.08%27.53K

41.92%19.87K

↑7.73%

↓8.54%

Direct

myrclhome.com

45.2K

19.5%8.81K

80.5%36.38K

↓26.95%

↑114.18%

Direct

flightradar24.com

44.45K

81.36%36.16K

18.64%8.29K

↑61.08%

↑7.52%

Direct

ethiopianairlines.com

42.21K

80.19%33.85K

19.81%8.36K

↓17.64%

↓8.6%

Direct

worldtimebuddy.com

41.4K

92.24%38.19K

7.76%3.21K

↓4.57%

↓9.85%

Direct

flysafarilink.com

37.45K

65.11%24.39K

34.89%13.07K

↑67.53%

↑47.04%

Search

malindikenya.net

33.59K

1.3%438

98.7%33.15K

↑2,131.76%

↓3.17%

Direct

getyourguide.com

26.9K

36.3%9.77K

63.7%17.13K

↑30.74%

↑40.39%

Direct

emirates.com

24.14K

91%21.96K

9%2.17K

↓44.49%

↓2.39%

Direct

allcruisejobs.com

22.85K

90.84%20.76K

9.16%2.09K

↑27.47%

↑0.58%

Direct

flightaware.com

22.23K

27.22%6.05K

72.78%16.18K

↓26.5%

↓18.68%

Search

time.is

22.11K

71.35%15.78K

28.65%6.34K

↑36.12%

↓14.84%

Direct

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Key Insights on Top Travel & Tourism Websites in Kenya on February 2026

As of February 2026, booking.com leads Travel & Tourism in Kenya with 269.76K monthly visits. Its audience skews desktop-first (62.03% desktop / 62.03% mobile), and traffic is down month over month -34.38% and down year over year -3%. airbnb.com holds second with 117.26K visits and a desktop-leaning mix (73.38% desktop / 26.62% mobile), while kenya-airways.com ranks third with 115.21K visits.

Across the leaders, greyhound.com.au is the most mobile-first (100% of visits), whereas withinhours.com is the most desktop-reliant (100%). Momentum favors mountain-forecast.com in the latest month (9,788.41%), while airbnb.co.uk shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 73 of the top 100 sites are direct-led, 22 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Kenya