Top Travel & Tourism Websites in Pakistan

Name: Top websites in Pakistan (Travel & Tourism)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Pakistan, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

922.78K

31.64%291.99K

68.36%630.78K

↓6.18%

↑10.14%

Direct

cathaypacific.com

774.35K

0.25%1.95K

99.75%772.4K

↓37.2%

↑2,279.12%

Direct

turkishairlines.com

752.25K

3.48%26.17K

96.52%726.08K

↓13.73%

↑212.46%

Direct

flightradar24.com

567.47K

13.89%78.8K

86.11%488.66K

↓40.79%

↑88.85%

Direct

sastaticket.pk

526.83K

26.41%139.11K

73.59%387.72K

↓14.04%

↑8%

Direct

qatarairways.com

484.48K

14.43%69.89K

85.57%414.59K

↓33.32%

↑21.7%

Direct

airblue.com

433.78K

59.85%259.62K

40.15%174.15K

↓23.54%

↑14.43%

Direct

airbnb.com

402.77K

37.26%150.06K

62.74%252.71K

↑32.56%

↑87.14%

Direct

skyscanner.net

328.41K

16%52.54K

84%275.87K

↓5.73%

↓1.68%

Direct

qatarvisacenter.com

306.94K

20.01%61.43K

79.99%245.51K

↑61.92%

↑35.62%

Direct

tripadvisor.com

256.39K

33.11%84.89K

66.89%171.49K

↓21.05%

↓33.05%

Search

piac.com.pk

248.15K

41.91%104K

58.09%144.15K

↓10.5%

↓6.1%

Direct

agoda.com

229.65K

24.08%55.31K

75.92%174.34K

↓67.86%

↑20.53%

Direct

emirates.com

223.98K

43.67%97.81K

56.33%126.18K

↓1.42%

↓7.56%

Direct

flightaware.com

221.14K

23.8%52.62K

76.2%168.52K

↓47.45%

↑42.26%

Direct

trip.com

205.77K

35.17%72.37K

64.83%133.4K

↓25.59%

↑45.71%

Direct

flydubai.com

194.57K

52.8%102.73K

47.2%91.84K

↓24.16%

↓8.8%

Direct

airarabia.com

184.3K

25.62%47.22K

74.38%137.08K

↑9.29%

↑2.15%

Direct

etihad.com

142.96K

23.04%32.94K

76.96%110.02K

↓19.98%

↑12%

Direct

airbnb.co.uk

129.06K

5.51%7.11K

94.49%121.95K

↑420.53%

↑569.04%

Direct

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Key Insights on Top Travel & Tourism Websites in Pakistan on February 2026

As of February 2026, booking.com leads Travel & Tourism in Pakistan with 922.78K monthly visits. Its audience skews mobile-first (31.64% desktop / 31.64% mobile), and traffic is down month over month -6.18% and up year over year 10.14%. cathaypacific.com holds second with 774.35K visits and a mobile-leaning mix (0.25% desktop / 99.75% mobile), while turkishairlines.com ranks third with 752.25K visits.

Across the leaders, tripnstay.com is the most mobile-first (100% of visits), whereas sabre.com is the most desktop-reliant (100%). Momentum favors johansens.com in the latest month (22,480.82%), while unesco.org shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 85 of the top 100 sites are direct-led, 14 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Pakistan