Top Beauty & Cosmetics Websites in Switzerland

Name: Top websites in Switzerland (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Switzerland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.ch

272.86K

65.8%179.54K

34.2%93.32K

↓4.93%

↑4.83%

Direct

douglas.ch

191.07K

35.73%68.27K

64.27%122.8K

↓50.94%

↑31.42%

Direct

parfumdreams.ch

146.22K

26.15%38.23K

73.85%107.99K

↑28.61%

↑14.83%

Direct

haar-shop.ch

143.61K

41.07%58.98K

58.93%84.63K

↓36.01%

↑17.51%

Direct

benu.ch

121.04K

22.52%27.26K

77.48%93.78K

↓55.55%

↑170.5%

Direct

impo.ch

101.76K

31.31%31.86K

68.69%69.9K

↑13.2%

↑1.98%

Direct

bodysport.ch

95.59K

21.72%20.76K

78.28%74.83K

↑23.94%

↑4.33%

Direct

ecco-verde.ch

94.36K

12.83%12.1K

87.17%82.26K

↑19.86%

↓2.89%

Direct

fragrantica.com

78.79K

45.51%35.86K

54.49%42.93K

↓0.07%

↑34.5%

Direct

parfumo.de

75.98K

65.4%49.68K

34.6%26.29K

↑41.39%

↓4.93%

Direct

aroma-zone.com

71.74K

14.3%10.26K

85.7%61.48K

↓40.74%

↑5.94%

Direct

easycosmetic.ch

70.33K

51.31%36.09K

48.69%34.24K

↓57.48%

↓7.52%

Direct

treatwell.ch

66.94K

37.74%25.26K

62.26%41.68K

↓41.75%

↓8.01%

Direct

makeup.ch

65.74K

71.16%46.78K

28.84%18.96K

↓44.99%

↓13.15%

Direct

perfecthair.ch

53.63K

40.05%21.48K

59.95%32.15K

↓56.47%

↑37.89%

Direct

planity.com

51.17K

24.74%12.66K

75.26%38.52K

↑65.67%

↑79.43%

Direct

cultbeauty.com

49.28K

34.5%17K

65.5%32.28K

↑34.01%

↑23.86%

Direct

yesstyle.com

49.09K

62.24%30.55K

37.76%18.54K

↑20.72%

↑4.02%

Direct

rituals.com

47.07K

35.14%16.54K

64.86%30.53K

↓55.98%

↑0.23%

Direct

marionnaud.ch

41.13K

39.6%16.29K

60.4%24.84K

↓59.47%

↓40.21%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Switzerland on February 2026

As of February 2026, notino.ch leads Beauty & Cosmetics in Switzerland with 272.86K monthly visits. Its audience skews desktop-first (65.8% desktop / 65.8% mobile), and traffic is down month over month -4.93% and up year over year 4.83%. douglas.ch holds second with 191.07K visits and a mobile-leaning mix (35.73% desktop / 64.27% mobile), while parfumdreams.ch ranks third with 146.22K visits.

Across the leaders, melvita.com is the most mobile-first (100% of visits), whereas loccitane.com is the most desktop-reliant (100%). Momentum favors liquid-hairsalon.ch in the latest month (5,866.39%), while laroche-posay.ch shows the steepest pullback.

Acquisition patterns also differ: notino.ch is driven primarily by search, notino.ch by direct, and notino.ch by referral; overall, 75 of the top 100 sites are direct-led, 23 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Switzerland