Top Websites in Switzerland

Name: Top websites in Switzerland (All Industries)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Websites in Switzerland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

google.com

304.09M

44.24%134.52M

55.76%169.57M

↓6.06%

↓1.84%

Direct

youtube.com

142.46M

45.94%65.45M

54.06%77.01M

↓9.77%

↓13.67%

Direct

chatgpt.com

30.41M

85.83%26.1M

14.17%4.31M

↓15.31%

↑108.49%

Direct

facebook.com

23.89M

63.15%15.09M

36.85%8.8M

↓11.87%

↓13.32%

Direct

instagram.com

20.6M

53.78%11.08M

46.22%9.52M

↓16.64%

↓0.15%

Direct

20min.ch

19.88M

30.48%6.06M

69.52%13.82M

↓19.56%

↓7.01%

Direct

wikipedia.org

19.18M

35.39%6.79M

64.61%12.39M

↓15.73%

↓16.24%

Search

srf.ch

18.6M

38.51%7.16M

61.49%11.44M

↑8.38%

↓18.64%

Direct

blick.ch

18.02M

30.7%5.53M

69.3%12.49M

↓18.05%

↓18.1%

Direct

pornhub.com

14.87M

15.3%2.28M

84.7%12.6M

↓14.52%

↓15.02%

Direct

reddit.com

14.39M

57.67%8.3M

42.33%6.09M

↓15.18%

↑9.51%

Search

duckduckgo.com

12.93M

16.99%2.2M

83.01%10.73M

↓3.74%

↓13.26%

Direct

linkedin.com

11.71M

81.78%9.57M

18.22%2.13M

↓11.8%

↓8.71%

Direct

whatsapp.com

10.38M

93.67%9.73M

6.33%656.83K

↓16.59%

↓3.15%

Direct

galaxus.ch

9.37M

54.76%5.13M

45.24%4.24M

↓22.88%

↑3.28%

Direct

admin.ch

8.61M

57.7%4.97M

42.3%3.64M

↓7.39%

↓3.76%

Direct

watson.ch

8.36M

22.71%1.9M

77.29%6.46M

↓8.88%

↓18%

Direct

x.com

7.65M

72.88%5.57M

27.12%2.07M

↓21.56%

↑1.22%

Direct

bing.com

7.43M

82.61%6.14M

17.39%1.29M

↓7.76%

↓44.26%

Direct

rts.ch

7.14M

29.79%2.13M

70.21%5.02M

↓5.98%

↑7.54%

Direct

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Key Insights on Top Websites in Switzerland on February 2026

As of February 2026, google.com leads in Switzerland with 304.09M monthly visits. Its audience skews mobile-first (44.24% desktop / 44.24% mobile), and traffic is down month over month -6.06% and down year over year -1.84%. youtube.com holds second with 142.46M visits and a mobile-leaning mix (45.94% desktop / 54.06% mobile), while chatgpt.com ranks third with 30.41M visits.

Across the leaders, parkingpay.ch is the most mobile-first (99.45% of visits), whereas msn.com is the most desktop-reliant (97.04%). Momentum favors olympics.com in the latest month (1,007.3%), while openai.com shows the steepest pullback.

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 92 of the top 100 sites are direct-led, 5 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Websites in Switzerland