Top Beauty & Cosmetics Websites in Malaysia

Name: Top websites in Malaysia (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Malaysia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.com

332.28K

23.08%76.69K

76.92%255.59K

↓17.76%

↑6.77%

Direct

bathandbodyworks.com.my

154.96K

7.92%12.28K

92.08%142.68K

↓25.8%

↑17.44%

Direct

sephora.my

122.7K

36.97%45.36K

63.03%77.34K

↓28.44%

↑4.65%

Direct

yslbeauty.com.my

84.98K

10.21%8.68K

89.79%76.3K

↑115.92%

↓4.75%

Direct

incidecoder.com

56.53K

9.05%5.12K

90.95%51.41K

↓5.47%

↓49.6%

Direct

perfectcorp.com

56.06K

13.42%7.52K

86.58%48.54K

↑16.17%

↑28.14%

Search

soaplabmalaysia.com

41.57K

0.58%240

99.42%41.33K

↑375.82%

↑74.09%

Direct

thebodyshop.com.my

40.07K

8.4%3.37K

91.6%36.71K

↓1.32%

↓26.59%

Direct

alpecin.com

35.73K

0.46%163

99.54%35.56K

↑536.7%

↑145.65%

Direct

skinsort.com

32.26K

5.56%1.79K

94.44%30.47K

↑311.77%

↓27.98%

Direct

forteseries.com

29.04K

5.98%1.74K

94.02%27.3K

↑27.56%

↑645.81%

Search

oliveyoung.com

28.11K

31.95%8.98K

68.05%19.13K

↓52.85%

↑4%

Direct

threebs.co

27.05K

4.99%1.35K

95.01%25.7K

↑98.75%

↑33.94%

Direct

loccitane.com

26.17K

35.15%9.2K

64.85%16.97K

↑5.63%

↓6.86%

Direct

youngliving.com

25.79K

100%25.79K

-

↑9.94%

↓18.61%

Direct

stylevana.com

25.48K

10.59%2.7K

89.41%22.78K

↑69.08%

↓25.97%

Direct

elcompanies.com

19.6K

5.03%986

94.97%18.61K

↑517.39%

↑633.5%

Direct

nuskin.com

18.85K

90.16%16.99K

9.84%1.86K

↑30.55%

↓30.76%

Direct

eucerin.my

18.19K

6.39%1.16K

93.61%17.03K

↑703.27%

↓38.97%

Search

priceline.com.au

14.96K

3.35%501

96.65%14.46K

↑1,744.88%

↑407.07%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Malaysia on February 2026

As of February 2026, fragrantica.com leads Beauty & Cosmetics in Malaysia with 332.28K monthly visits. Its audience skews mobile-first (23.08% desktop / 23.08% mobile), and traffic is down month over month -17.76% and up year over year 6.77%. bathandbodyworks.com.my holds second with 154.96K visits and a mobile-leaning mix (7.92% desktop / 92.08% mobile), while sephora.my ranks third with 122.7K visits.

Across the leaders, totalbeauty.com is the most mobile-first (100% of visits), whereas youngliving.com is the most desktop-reliant (100%). Momentum favors braun.com in the latest month (13,389.33%), while clarins.com.my shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 56 of the top 100 sites are direct-led, 40 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Malaysia