Top Beauty & Cosmetics Websites in the World

Name: Top websites World (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in the World, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sephora.com

36.02M

27.95%10.07M

72.05%25.96M

↓15.48%

↑24.07%

Direct

fragrantica.com

32.96M

27.86%9.18M

72.14%23.78M

↓14.72%

↑44.31%

Direct

ulta.com

29.59M

21.34%6.31M

78.66%23.28M

↓26.18%

↑52.24%

Direct

ipsy.com

27.06M

2.05%554.81K

97.95%26.5M

↑16.37%

↑67.76%

Direct

boots.com

23.64M

20.93%4.95M

79.07%18.69M

↓5.77%

↑32.53%

Direct

qvc.com

16.53M

22.91%3.79M

77.09%12.74M

↓14.91%

↓3.93%

Direct

scentbird.com

13.11M

2.56%335.99K

97.44%12.77M

↓15.6%

↑150.26%

Direct

fragrancenet.com

12.48M

16.26%2.03M

83.74%10.45M

↓7.79%

↑37.23%

Direct

yesstyle.com

11.13M

34.89%3.88M

65.11%7.25M

↓13.82%

↑28.8%

Direct

nykaa.com

9.97M

15.12%1.51M

84.88%8.46M

↓2.87%

↑14.87%

Direct

ilmakiage.com

9.12M

3.76%343.14K

96.24%8.78M

↓17.34%

↑101.5%

Direct

sallybeauty.com

8.74M

9.61%840.34K

90.39%7.9M

↑6.16%

↑38.68%

Direct

superdrug.com

8.03M

20.8%1.67M

79.2%6.36M

↑5.38%

↑16.66%

Direct

fragrantica.es

7.94M

20.14%1.6M

79.86%6.34M

↓16.96%

↑52.61%

Search

lookfantastic.com

7.39M

20.68%1.53M

79.32%5.86M

↓1.48%

↑48.88%

Direct

planity.com

7.14M

24.81%1.77M

75.19%5.37M

↓21.94%

↑16.87%

Direct

stylevana.com

6.56M

34.62%2.27M

65.38%4.29M

↓6.61%

↑29.65%

Direct

fragrantica.com.br

6.41M

15.41%988.09K

84.59%5.43M

↓16.15%

↑83.46%

Direct

lipscosme.com

6.18M

7.35%454.45K

92.65%5.73M

↓16.94%

↓7.61%

Search

primor.eu

6.11M

20.99%1.28M

79.01%4.83M

↓24.73%

↑9.08%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in the World on February 2026

As of February 2026, sephora.com leads Beauty & Cosmetics in the World with 36.02M monthly visits. Its audience skews mobile-first (27.95% desktop / 27.95% mobile), and traffic is down month over month -15.48% and up year over year 24.07%. fragrantica.com holds second with 32.96M visits and a mobile-leaning mix (27.86% desktop / 72.14% mobile), while ulta.com ranks third with 29.59M visits.

Across the leaders, luminesscosmetics.com is the most mobile-first (99.41% of visits), whereas goldapple.ru is the most desktop-reliant (52.71%). Momentum favors luminesscosmetics.com in the latest month (214.4%), while loccitane.com shows the steepest pullback.

Acquisition patterns also differ: sephora.com is driven primarily by search, sephora.com by direct, and sephora.com by referral; overall, 95 of the top 100 sites are direct-led, 4 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in the World