Top Insurance Websites in Canada

Name: Top websites in Canada (Insurance)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Insurance Websites in Canada, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

canadalife.com

2.94M

50.1%1.47M

49.9%1.47M

↑21.19%

↓11.42%

Direct

carfax.ca

2.51M

61.97%1.55M

38.03%953.13K

↑25.53%

↑18.41%

Referral

manulife.ca

2.28M

60.41%1.38M

39.59%903.03K

↑25.95%

↓9.6%

Direct

sunlife.ca

2.04M

51.67%1.05M

48.33%986.24K

↑45.29%

↑1.16%

Direct

sunlife.com

1.98M

60.52%1.2M

39.48%782.9K

↑15.82%

↑13.85%

Direct

icbc.com

1.94M

44%853.58K

56%1.09M

↑59.91%

↑3.23%

Direct

tdinsurance.com

1.72M

31.57%543.06K

68.43%1.18M

↑14.05%

↑37.49%

Direct

bluecross.ca

1.54M

48.22%741.36K

51.78%796.14K

↑31.44%

↑10.61%

Direct

ia.ca

1.17M

53.93%632.17K

46.07%540K

↓4.78%

↑4.11%

Direct

manulife.com

987.22K

70.3%694.04K

29.7%293.18K

↑38.16%

↓26.76%

Referral

belairdirect.com

828.39K

43.06%356.73K

56.94%471.66K

↑21.09%

↑18.03%

Direct

ratehub.ca

761.41K

47.75%363.57K

52.25%397.84K

↑35.93%

↓20.12%

Search

dsf-dfs.com

635.45K

57.04%362.45K

42.96%273K

↑36.92%

↑6.31%

Direct

inalco.com

632.19K

79.63%503.39K

20.37%128.8K

↓10.73%

↑4.84%

Direct

ama.ab.ca

628.36K

35.66%224.04K

64.34%404.32K

↑15.81%

↑2.63%

Direct

caaquebec.com

610.65K

32.27%197.08K

67.73%413.57K

↑29.02%

↓15.22%

Direct

intact.ca

604.66K

44.24%267.48K

55.76%337.18K

↑3%

↑16.3%

Direct

telushealth.com

600.17K

72.66%436.1K

27.34%164.07K

↑4.28%

↑9.91%

Direct

cooperators.ca

575.21K

53%304.88K

47%270.33K

↑32.12%

↑9.84%

Direct

greenshield.ca

497.27K

41.79%207.8K

58.21%289.47K

↑18.81%

↑27.49%

Direct

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Key Insights on Top Insurance Websites in Canada on March 2026

As of March 2026, canadalife.com leads Insurance in Canada with 2.94M monthly visits. Its audience skews desktop-first (50.1% desktop / 50.1% mobile), and traffic is up month over month 21.19% and down year over year -11.42%. carfax.ca holds second with 2.51M visits and a desktop-leaning mix (61.97% desktop / 38.03% mobile), while manulife.ca ranks third with 2.28M visits.

Across the leaders, tdassurance.com is the most mobile-first (92.49% of visits), whereas providerconnect.ca is the most desktop-reliant (97.71%). Momentum favors geico.com in the latest month (355.43%), while wsib.ca shows the steepest pullback.

Acquisition patterns also differ: canadalife.com is driven primarily by search, canadalife.com by direct, and canadalife.com by referral; overall, 87 of the top 100 sites are direct-led, 6 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Insurance Websites in Canada