Top Beauty & Cosmetics Websites in Nigeria

Name: Top websites in Nigeria (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Nigeria, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nivea.com.ng

97.11K

2.39%2.32K

97.61%94.79K

↓1.71%

↑3.2%

Direct

fragrantica.com

79.03K

9.98%7.89K

90.02%71.15K

↑8.68%

↑57.8%

Search

fragrances.com.ng

37.87K

18.5%7.01K

81.5%30.86K

↓38.99%

↓17.75%

Direct

curology.com

26.88K

0.61%164

99.39%26.72K

↓40.67%

↑6,464.33%

Direct

essenza.ng

25.5K

12.13%3.09K

87.87%22.4K

↓51.31%

↓2.04%

Direct

perfectcorp.com

19.8K

4.51%894

95.49%18.91K

↓1.12%

↑113.42%

Direct

theperfumeshop.com

19.03K

2.11%402

97.89%18.63K

↑531.03%

↑329.53%

Direct

oriflame.com

18.25K

13.57%2.48K

86.43%15.78K

↓14.28%

↓49.74%

Direct

sephora.com

18.04K

12.36%2.23K

87.64%15.81K

↓25.22%

↑41.89%

Direct

buly1803.com

16.72K

-

100%16.72K

0%

↑48,288.57%

Direct

cultbeauty.co.uk

15.49K

1.28%199

98.72%15.29K

↓53.4%

↑406.11%

Direct

24eleven.ng

15.41K

3.51%541

96.49%14.87K

↓24.05%

↑131.06%

Direct

boots.com

15.12K

13.01%1.97K

86.99%13.15K

↑18.51%

↑16.78%

Direct

hudabeauty.com

10.58K

1.46%154

98.54%10.43K

↑249.01%

↑725.87%

Direct

gruum.com

8.78K

0.38%33

99.62%8.75K

↑4,378.57%

↑91.02%

Direct

cocci.com.ng

7.63K

12.84%980

87.16%6.65K

↑159.77%

↓60.85%

Direct

geologie.com

7.22K

-

100%7.22K

0%

↑415.37%

Referral

allbeauty.com

7.17K

2.16%155

97.84%7.01K

↓71.71%

↑1,785.46%

Direct

anabis.com

6.74K

-

100%6.74K

↑230.26%

↓28.09%

Direct

fentybeauty.com

6.61K

34.96%2.31K

65.04%4.3K

↓2.38%

↑130.83%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Nigeria on April 2026

As of April 2026, nivea.com.ng leads Beauty & Cosmetics in Nigeria with 97.11K monthly visits. Its audience skews mobile-first (2.39% desktop / 2.39% mobile), and traffic is down month over month -1.71% and up year over year 3.2%. fragrantica.com holds second with 79.03K visits and a mobile-leaning mix (9.98% desktop / 90.02% mobile), while fragrances.com.ng ranks third with 37.87K visits.

Across the leaders, buly1803.com is the most mobile-first (100% of visits), whereas hysses.com is the most desktop-reliant (100%). Momentum favors henryrose.com in the latest month (13,166.67%), while amouage.com shows the steepest pullback.

Acquisition patterns also differ: nivea.com.ng is driven primarily by search, nivea.com.ng by direct, and nivea.com.ng by referral; overall, 67 of the top 100 sites are direct-led, 19 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Nigeria