Top Beauty & Cosmetics Websites in Nigeria

Name: Top websites in Nigeria (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Nigeria, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nivea.com.ng

119.45K

1.65%1.97K

98.35%117.48K

↓16.41%

↑1.16%

Direct

curology.com

55.57K

-

100%55.57K

↑29.58%

↑4,955.42%

Direct

fragrances.com.ng

53.97K

13.19%7.12K

86.81%46.85K

↑98.64%

↓29.89%

Direct

fragrantica.com

48.54K

23.33%11.32K

76.67%37.22K

↑26.06%

↑47.58%

Direct

essenza.ng

35.44K

8.81%3.12K

91.19%32.32K

↑28.08%

↑110.61%

Direct

yesyoubeauty.com.au

25.78K

-

100%25.78K

0%

Direct

sephora.com

21.44K

12.22%2.62K

87.78%18.82K

↓39.89%

↑45.08%

Direct

fragrancex.com

20K

21.07%4.22K

78.93%15.79K

↓49.27%

↑292.88%

Direct

perfectcorp.com

18.05K

9.77%1.76K

90.23%16.28K

↓39.21%

↑123.82%

Search

yesstyle.com

17.77K

4.77%848

95.23%16.92K

↑1,454.33%

↑396.91%

Direct

24eleven.ng

15.29K

6.19%946

93.81%14.35K

↓17.12%

↑264.96%

Direct

aboutsemarang.id

14.47K

-

100%14.47K

↑77.42%

0%

Search

cultbeauty.co.uk

12.16K

11.32%1.38K

88.68%10.78K

↓1.64%

↑880.36%

Direct

amouage.com

10.4K

4.94%514

95.06%9.89K

↑6,166.27%

↑135.36%

Direct

allbeauty.com

9.8K

1.4%137

98.6%9.67K

↑4,801%

↑587.17%

Direct

reblscents.com

9.67K

-

100%9.67K

0%

Direct

superdrug.com

9.01K

11.64%1.05K

88.36%7.96K

↑93.66%

↓18.55%

Search

advancedclinicals.com

8.96K

-

100%8.96K

↑223,850%

↑1,536.06%

Direct

treehutshea.com

7.86K

1.36%107

98.64%7.75K

↑3,489.5%

↑1,751.13%

Direct

aromatherapyassociates.com

7.73K

-

100%7.73K

0%

↑960.27%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Nigeria on February 2026

As of February 2026, nivea.com.ng leads Beauty & Cosmetics in Nigeria with 119.45K monthly visits. Its audience skews mobile-first (1.65% desktop / 1.65% mobile), and traffic is down month over month -16.41% and up year over year 1.16%. curology.com holds second with 55.57K visits and a mobile-leaning mix (0% desktop / 100% mobile), while fragrances.com.ng ranks third with 53.97K visits.

Across the leaders, curology.com is the most mobile-first (100% of visits), whereas pachasoap.com is the most desktop-reliant (100%). Momentum favors advancedclinicals.com in the latest month (223,850%), while ulta.com shows the steepest pullback.

Acquisition patterns also differ: nivea.com.ng is driven primarily by search, nivea.com.ng by direct, and nivea.com.ng by referral; overall, 55 of the top 100 sites are direct-led, 43 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Nigeria