Top Beauty & Cosmetics Websites in Kazakhstan

Name: Top websites in Kazakhstan (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Kazakhstan, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.ru

62.75K

30.34%19.04K

69.66%43.71K

↑36.54%

↓9.43%

Direct

kosmetista.ru

36.24K

8.85%3.21K

91.15%33.03K

↑26.78%

↑112.4%

Direct

goldapple.ru

30.58K

69.31%21.19K

30.69%9.38K

↑19.35%

↑19.9%

Direct

monamie.kz

28.31K

75.63%21.41K

24.37%6.9K

↓17.4%

↓19.37%

Direct

makeup.kz

11.59K

72.31%8.38K

27.69%3.21K

↑34.05%

↓35.08%

Search

oriflame.com

10.79K

6.98%753

93.02%10.04K

↑113.95%

↑55.38%

Direct

fragrantica.com

7.49K

74.66%5.59K

25.34%1.9K

↑36.71%

↑13.7%

Search

french-house.kz

6.99K

75.49%5.28K

24.51%1.71K

↓13.74%

↓23.9%

Search

conaturalintl.com

6.76K

1.04%70

98.96%6.69K

↑174.72%

0%

Direct

randewoo.ru

6.04K

57.34%3.46K

42.66%2.58K

↑50.54%

↓33.46%

Direct

avon.com

5.82K

82.41%4.79K

17.59%1.02K

↓38.93%

↓37.55%

Direct

hollyshop.ru

4.78K

100%4.78K

-

↑20.34%

↓25.61%

Search

letu.ru

4.76K

67.1%3.19K

32.9%1.57K

↓32.77%

↓46.25%

Direct

sephora.com

3.01K

100%3.01K

-

↑21.2%

↓37.35%

Direct

xferrecords.com

2.41K

100%2.41K

-

↑202.51%

↑15.52%

Direct

verona.kz

2.13K

73.79%1.57K

26.21%559

↑15.36%

↑20.31%

Search

doterra.com

1.99K

19.32%385

80.68%1.61K

↑6.75%

↓44.71%

Direct

oliveyoung.com

1.97K

84.28%1.66K

15.72%310

↑175.8%

↑58.92%

Direct

bb-mania.kz

1.92K

56.47%1.08K

43.53%834

↑51.1%

↓48.33%

Search

marykayintouch.com

1.89K

100%1.89K

-

↓30.92%

↓11.58%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Kazakhstan on February 2026

As of February 2026, fragrantica.ru leads Beauty & Cosmetics in Kazakhstan with 62.75K monthly visits. Its audience skews mobile-first (30.34% desktop / 30.34% mobile), and traffic is up month over month 36.54% and down year over year -9.43%. kosmetista.ru holds second with 36.24K visits and a mobile-leaning mix (8.85% desktop / 91.15% mobile), while goldapple.ru ranks third with 30.58K visits.

Across the leaders, sunday-shop.ru is the most mobile-first (100% of visits), whereas hollyshop.ru is the most desktop-reliant (100%). Momentum favors myoriginal.com.ua in the latest month (809.59%), while rivegauche.ru shows the steepest pullback.

Acquisition patterns also differ: fragrantica.ru is driven primarily by search, fragrantica.ru by direct, and fragrantica.ru by referral; overall, 50 of the top 100 sites are direct-led, 36 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Kazakhstan