Top Beauty & Cosmetics Websites in South Korea

Name: Top websites in South Korea (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in South Korea, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

innisfree.com

370.32K

9.77%36.17K

90.23%334.15K

↓24.15%

↓52.74%

Direct

themedicube.co.kr

223.93K

22.87%51.21K

77.13%172.72K

↓5.14%

↓31.38%

Direct

amorepacific.com

184.68K

83.82%154.8K

16.18%29.88K

↓28.22%

↑4.2%

Direct

nykaa.com

113.28K

10.57%11.98K

89.43%101.3K

↑70%

↑233.32%

Direct

oliveyoung.com

79.76K

68.26%54.44K

31.74%25.32K

↓10.14%

↑29.61%

Direct

fragrantica.com

66.77K

75.58%50.47K

24.42%16.3K

↓65%

↑63.56%

Direct

beyond.co.kr

59.9K

2.23%1.34K

97.77%58.57K

↓67.66%

↑77.39%

Direct

glowpick.com

54.61K

47.39%25.88K

52.61%28.73K

↓8.47%

↑4.91%

Search

handsos.com

50.43K

89.08%44.93K

10.92%5.51K

↑2.99%

↑31.78%

Direct

golfzoncounty.com

49.81K

32.72%16.3K

67.28%33.52K

↑126.81%

↓9.01%

Direct

huxley.co.kr

47.98K

10.21%4.9K

89.79%43.08K

↑125.15%

↑488.67%

Direct

yesstyle.com

41.31K

71.55%29.56K

28.45%11.75K

↓8.03%

↑33.54%

Direct

daesungmeat.com

39.97K

8.4%3.36K

91.6%36.62K

↓64.72%

↑16.48%

Direct

nuskin.com

37.95K

1.74%660

98.26%37.29K

↓31.78%

↑19.89%

Direct

apgroup.com

35.03K

89.7%31.42K

10.3%3.61K

↑15.8%

↑12.77%

Search

perfectcorp.com

34.17K

21.6%7.38K

78.4%26.79K

↑14.12%

↑11.83%

Search

sungboon.com

32.81K

47.9%15.72K

52.1%17.1K

↓69.37%

↓62.78%

Direct

doterra.com

32.57K

67.93%22.12K

32.07%10.44K

↑64.96%

↑116.75%

Search

lush.co.kr

32.2K

45.39%14.62K

54.61%17.58K

↓73.93%

↓39.95%

Direct

vt-cosmetics.com

31.29K

74.64%23.36K

25.36%7.94K

↓78.74%

↑179.95%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in South Korea on February 2026

As of February 2026, innisfree.com leads Beauty & Cosmetics in South Korea with 370.32K monthly visits. Its audience skews mobile-first (9.77% desktop / 9.77% mobile), and traffic is down month over month -24.15% and down year over year -52.74%. themedicube.co.kr holds second with 223.93K visits and a mobile-leaning mix (22.87% desktop / 77.13% mobile), while amorepacific.com ranks third with 184.68K visits.

Across the leaders, jomalone.com.au is the most mobile-first (100% of visits), whereas ilshinstone.co.kr is the most desktop-reliant (100%). Momentum favors elinaclinic.com in the latest month (7,373.86%), while maccosmetics.co.kr shows the steepest pullback.

Acquisition patterns also differ: innisfree.com is driven primarily by search, innisfree.com by direct, and innisfree.com by referral; overall, 66 of the top 100 sites are direct-led, 30 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in South Korea