Top Beauty & Cosmetics Websites in Italy

Name: Top websites in Italy (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Italy, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.it

1.87M

32.06%598.45K

67.94%1.27M

↓7.44%

↑8.18%

Direct

fragrantica.it

1.35M

24.79%334.51K

75.21%1.01M

↓12.29%

↑32.22%

Direct

douglas.it

1.23M

20.03%246.97K

79.97%985.81K

↓24.88%

↓4.79%

Direct

sephora.it

1.07M

27.58%295.49K

72.42%775.89K

↓36.74%

↑9.09%

Direct

cliomakeup.com

908.36K

4.4%39.96K

95.6%868.4K

↓8.77%

↓5.28%

Direct

tigota.it

873.8K

11.67%102.01K

88.33%771.8K

↓27.49%

↑125.58%

Direct

topfarmacia.it

778.67K

22.71%176.86K

77.29%601.82K

↑5.55%

↑2.14%

Direct

kikocosmetics.com

570.37K

11.56%65.95K

88.44%504.42K

↓4.12%

↑0.43%

Direct

pinalli.it

568.56K

24.66%140.23K

75.34%428.32K

↓30.42%

↑62.56%

Direct

yesstyle.com

425.75K

27.72%118K

72.28%307.75K

↓35.09%

↑32.55%

Direct

stylevana.com

415.5K

33.72%140.1K

66.28%275.4K

↓27.17%

↑35.51%

Direct

yves-rocher.it

357.7K

7.02%25.1K

92.98%332.6K

↓34.27%

↓4.92%

Direct

fragrantica.com

327.13K

22.45%73.45K

77.55%253.68K

↓26.64%

↑40.17%

Direct

braun.com

325.29K

16.15%52.55K

83.85%272.74K

↓4.08%

↑68.1%

Direct

loreal-paris.it

298.96K

5.82%17.41K

94.18%281.55K

↑31.8%

↑3.94%

Direct

casadelprofumo.it

293.71K

25.22%74.07K

74.78%219.64K

↑31.2%

↑13.76%

Direct

aroma-zone.com

284.89K

19.64%55.96K

80.36%228.94K

↓30.94%

↑90.7%

Direct

consigli.it

281.8K

11.32%31.91K

88.68%249.89K

↑21.87%

↓10.92%

Referral

yvesrocher.it

253.72K

1.53%3.87K

98.47%249.85K

↓26.31%

↓2.78%

Direct

veralab.it

245.02K

16.87%41.33K

83.13%203.7K

↓34.71%

↓13.29%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Italy on February 2026

As of February 2026, notino.it leads Beauty & Cosmetics in Italy with 1.87M monthly visits. Its audience skews mobile-first (32.06% desktop / 32.06% mobile), and traffic is down month over month -7.44% and up year over year 8.18%. fragrantica.it holds second with 1.35M visits and a mobile-leaning mix (24.79% desktop / 75.21% mobile), while douglas.it ranks third with 1.23M visits.

Across the leaders, bionikeresort.it is the most mobile-first (99.71% of visits), whereas miin-cosmetics.it is the most desktop-reliant (65.08%). Momentum favors abiby.it in the latest month (612.6%), while essence.eu shows the steepest pullback.

Acquisition patterns also differ: notino.it is driven primarily by search, notino.it by direct, and notino.it by referral; overall, 91 of the top 100 sites are direct-led, 6 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Italy