Top Beauty & Cosmetics Websites in Singapore

Name: Top websites in Singapore (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Singapore, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

watsons.com.sg

301.87K

33.03%99.72K

66.97%202.15K

↑19.88%

↓12.99%

Search

fragrantica.com

205.41K

47.01%96.57K

52.99%108.84K

↓40.78%

↓18.42%

Search

sephora.sg

131.83K

47.94%63.21K

52.06%68.63K

↓35.36%

↓9.32%

Direct

venusbeauty.com.sg

80.7K

11.95%9.65K

88.05%71.05K

↓16.38%

↓19.36%

Direct

tangs.com

56.71K

34.5%19.57K

65.5%37.15K

↑45.33%

↓13.7%

Search

oliveyoung.com

56.61K

46.85%26.52K

53.15%30.09K

↓11.95%

↑120.6%

Direct

fragrancex.com

56.46K

2.77%1.57K

97.23%54.9K

↑194.53%

↓10.82%

Direct

boots.com

49.53K

5.83%2.89K

94.17%46.64K

↑124.83%

↑138.69%

Search

georgiemane.com

49.46K

-

100%49.46K

0%

↑1,855,875%

Direct

espaskincare.com

49.46K

-

100%49.46K

0%

↑1,240.63%

Direct

daymade.co.uk

36.32K

-

100%36.32K

↑72.2%

0%

Direct

sephora.com

29.84K

50.78%15.15K

49.22%14.69K

↓35.94%

↑45.02%

Direct

loreal.com

27.67K

44.76%12.38K

55.24%15.28K

↑75.87%

↑11.81%

Direct

nuskin.com

26.4K

34.53%9.12K

65.47%17.29K

↓3.83%

↑19.87%

Direct

lookfantastic.com

24.98K

10.38%2.59K

89.62%22.38K

↑38.85%

↑122.89%

Direct

yesstyle.com

24.67K

59.85%14.77K

40.15%9.91K

↓50.33%

↓5.87%

Direct

cosmeticskinclinic.com

23.69K

-

100%23.69K

↑140.65%

↑1,138.07%

Direct

vogue.sg

23.39K

41.76%9.77K

58.24%13.62K

↓22.32%

↓10.85%

Search

tryandreview.com

19.92K

76.5%15.24K

23.5%4.68K

↑40.91%

↓10.44%

Direct

kiehls.com.sg

19.88K

29.47%5.86K

70.53%14.02K

↑170.46%

↓0.8%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Singapore on February 2026

As of February 2026, watsons.com.sg leads Beauty & Cosmetics in Singapore with 301.87K monthly visits. Its audience skews mobile-first (33.03% desktop / 33.03% mobile), and traffic is up month over month 19.88% and down year over year -12.99%. fragrantica.com holds second with 205.41K visits and a mobile-leaning mix (47.01% desktop / 52.99% mobile), while sephora.sg ranks third with 131.83K visits.

Across the leaders, georgiemane.com is the most mobile-first (100% of visits), whereas youngliving.com is the most desktop-reliant (100%). Momentum favors biofinest.com in the latest month (13,476.71%), while freyara.com shows the steepest pullback.

Acquisition patterns also differ: watsons.com.sg is driven primarily by search, watsons.com.sg by direct, and watsons.com.sg by referral; overall, 56 of the top 100 sites are direct-led, 42 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Singapore