Top Beauty & Cosmetics Websites in Austria

Name: Top websites in Austria (Beauty & Cosmetics)
Creator: Semrush
License: https://shopkingall.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Austria, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

notino.at

556.8K

26.72%148.77K

73.28%408.04K

↓12.75%

↓8.48%

Direct

douglas.at

341.56K

36.59%124.98K

63.41%216.58K

↓45.54%

↓2.55%

Direct

parfumo.de

248.19K

39.53%98.12K

60.47%150.07K

↑3.98%

↑71.24%

Direct

flaconi.at

187.15K

34.63%64.82K

65.37%122.33K

↑25.92%

↑8.75%

Direct

treatwell.at

155.17K

41.63%64.6K

58.37%90.58K

↓26.62%

↓15.31%

Direct

parfumdreams.at

108.43K

24.37%26.42K

75.63%82.01K

↑36.33%

↑40.94%

Direct

easycosmetic.at

106.12K

27.35%29.03K

72.65%77.09K

↓79.06%

↑44.53%

Direct

rituals.com

100.38K

16.42%16.49K

83.58%83.9K

↑16.76%

↓28.58%

Direct

fragrantica.de

78.4K

44.5%34.89K

55.5%43.51K

↑16.52%

↑15.55%

Search

fragrantica.com

62.4K

74.71%46.62K

25.29%15.78K

↓3.92%

↑50.04%

Direct

yesstyle.com

60.18K

36.58%22.01K

63.42%38.17K

↓44.59%

↑58.48%

Direct

makeupstore.at

50.94K

18.99%9.68K

81.01%41.27K

↓54.36%

↑42.28%

Direct

doterra.com

48.97K

23.42%11.47K

76.58%37.5K

↓36.28%

↑9.39%

Direct

ringana.com

47.22K

41.1%19.41K

58.9%27.81K

↓81.8%

↓21.38%

Direct

cultbeauty.com

45.46K

29.41%13.37K

70.59%32.09K

↑67.91%

↑169.42%

Direct

sephora.de

39.68K

50.55%20.06K

49.45%19.62K

↓1.91%

↑19.91%

Direct

basler-beauty.at

33.58K

46.43%15.59K

53.57%17.99K

↓9.03%

↑19.99%

Direct

cosmily.com

29.06K

-

100%29.06K

0%

Direct

alina-cosmetics.com

28.34K

19.36%5.49K

80.64%22.85K

↑535.12%

↑30.15%

Search

dalton-cosmetics.com

27.84K

1.67%466

98.33%27.37K

↑12,728.57%

↑6.55%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Austria on February 2026

As of February 2026, notino.at leads Beauty & Cosmetics in Austria with 556.8K monthly visits. Its audience skews mobile-first (26.72% desktop / 26.72% mobile), and traffic is down month over month -12.75% and down year over year -8.48%. douglas.at holds second with 341.56K visits and a mobile-leaning mix (36.59% desktop / 63.41% mobile), while parfumo.de ranks third with 248.19K visits.

Across the leaders, cosmily.com is the most mobile-first (100% of visits), whereas niche-beauty.com is the most desktop-reliant (100%). Momentum favors lookfantastic.es in the latest month (28,980.44%), while nichebeautylab.com shows the steepest pullback.

Acquisition patterns also differ: notino.at is driven primarily by search, notino.at by direct, and notino.at by referral; overall, 68 of the top 100 sites are direct-led, 27 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Austria